Sr. Dir, Consumer Product Mkting Manager

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

We’re looking for a Senior Director of Product Marketing to lead the global consumer marketing strategy for our complete consumer product portfolio, including our core payments, loyalty & rewards, financial services, credit, and peer-to-peer payments business lines.

Job Description:

Job Description:

We’re looking for a Senior Director of Product Marketing to lead the global consumer marketing strategy for our complete consumer product portfolio, including our core payments, loyalty & rewards, financial services, credit, and peer-to-peer payments business lines.

Reporting into the Vice President of Global Consumer Marketing, the Senior Director of Product Marketing is a critical leadership role that will influence and shape the direction of our product experiences and go-to-market strategies globally, with a substantial opportunity to drive transformation and innovation for the business. You will help to establish our consumer product marketing function globally, defining how we partner, operate, and deliver.

What You’ll Do

• Maintain a deep understanding of our consumer product ecosystem globally and how it all comes together, allowing you to build strategic narratives that answer “Why PayPal?”

• Define audience, global positioning, messaging and go-to-market strategies that enable marketing, comms, and partner teams to grow awareness, consideration, and usage. 

• Own the end-to-end view of how our products are performing across marketing channels globally, identifying areas for optimization and new growth.

• Develop marketing and GTM strategies that drive consumer portfolio growth and deliver against our consumer segment KPIs through the full funnel, partnering closely with global marketing and commercial leaders to create plans that are locally relevant, grounded in our business strategy, and informed by consumer and market insights.

• Collaborate with Product/Design/Eng/Market Research to influence product roadmaps and experiences with the goal of increasing product adoption, differentiation, and customer growth.

• Maintain a deep understanding of the competitive landscape, industry trends, and customer needs, and act as voice of the customer at all stages of the product lifecycle.

• Establish strong relationships with Product, Analytics, Commercial Growth, Comms, Lifecycle Marketing, Geo Marketing, Creative & Media, and other cross-functional groups to enable collaboration and communication across groups.

• Lead and grow a tea