Sr. Manager, Paid Media - North America Brand

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role. 

We are seeking qualified candidates for the role of Sr. Manager, Paid Media - North America Brand. This person will lead all Paid Media efforts for our Brand initiatives in North America and work cross-functionally across Brand, Social, and Consumer Marketing teams to create integrated, cross-channel strategies and develop media plans that drive our brand forward. 

The ideal candidate has experience leading media planning for large brands and is proficient in both offline + online channel planning. This person should have experience working in a full-funnel capacity and developing integrated strategies; however, this person will be responsible for achieving brand objectives. We are looking for somebody who is highly collaborative, strategic, and able to think big while paying careful attention to detail. This person should demonstrate the following key competencies:

Key Responsibilities

• Paid Media Subject Matter Expert for achieving brand objectives across offline + online channels
• Collaborates cross-functionally with Brand and Consumer Marketing teams to define goals and create integrated, full funnel paid brand campaigns and strategies for North America
• Manages the day-to-day planning and execution of brand paid media across internal teams and agency partners
• Manages campaign reporting and is able to effectively translate data into meaningful and actionable insights
• Experience with multiple forms of measurement such as Brand Lift Studies; experienced in increasing top-of-funnel metrics (i.e. Unaided Awareness) and middle-of-funnel metrics (i.e. Consideration)
• Develops platform and audience-first creative insights and best practices that inform campaign and creative development
• Acts as the “translator” between the consumer behavior across media channels, and knows how to leverage audience insights to push the work forward
• Identifies and keeps pulse on evolving trends and insights in paid media, recommending opportunities to innovate and drive impact
• Efficiently project manages multiple work streams; regularly communicates progress to stakeholders

Qualifications

Basic Qualifications

• 6+ years of experience in brand paid media, either in-house or in agency
• 3+ years of experience working with both creative and media agencies leading large-scale brand media campaigns
• 3+ years of experience in coordinating workstreams with multiple teams and stakeholders and cross-channel planning

Preferred Experience 

• Direct brand marketing experience with a track record of developing, executing and scaling high impact, multi-channel go-to-market efforts
• Ability to frame insights and communicate recommendations simply and effectively
• Ability to drive influence in the creative development and research process through the lens of media and data
• Ability to effectively engage with and drive cross-functional teams to align around and achieve shared objectives, particularly as it relates to paid media strategy
• Ability to successfully balance multiple competing priorities and manage complex workstreams while consistently delivering results
• Outstanding interpersonal, communication (oral and written), and presentation skills
• Excellent grasp of measurement and how it ties back to Brand marketing objectives; MMM experience a plus

Suggested Skills:

• Verbal/written communications
• Paid Media
• Creative Insights
• Brand Campaigns
• Measurement & Insights

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $121,000 to $188,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years &