Regional Sales Director

Regional Sales DirectorAt American First Finance (AFF), the Regional Sales Director (RSD) plays a critical leadership role in driving sales success within an assigned geographical region. This dynamic position involves overseeing a team of Area Sales Representatives (ASRs) who cultivate and maintain strong relationships with merchants, ensuring the successful promotion and utilization of AFF’s financial programs.The RSD is responsible for hiring, training, and coaching sales teams to improve performance while actively monitoring sales activity to achieve regional growth targets. With a focus on strategic problem-solving and innovative thinking, the RSD must effectively navigate challenges, develop creative solutions, and maximize merchant engagement.A core aspect of this role is delivering a first-class customer experience that aligns with AFF’s values while also driving merchant relationship profitability. By influencing key accounts through program marketing, utilization, and revenue generation, the RSD ensures that AFF’s financial solutions make a meaningful impact for both merchants and customers alike. Roles and Responsibilities

• Recruit, train, and develop a high-performing team of Area Sales Representatives (ASRs) to drive business growth.
• Leverage AFF’s Customer Relationship Management (CRM) tools for efficient sales tracking and performance monitoring.
• Engage business owners by understanding their needs and demonstrating how AFF can help them attract more customers and increase revenue.
• Build and nurture relationships with existing clients, ensuring high levels of satisfaction and long-term retention.
• Conduct field observations with each ASR to assess and enhance sales performance.
• Provide hands-on support in launching new merchant partnerships and delivering comprehensive training to ensure program success.
• Coach ASRs on effective sales presentations, goal achievement, and relationship-building with key account contacts, using data-driven insights to enhance performance.
• Analyze key sales data to optimize market penetration and maximize impact.
• Plan and lead effective sales meetings in alignment with AFF compliance policies and regional objectives.
• Collaborate with internal teams (Marketing, Training, Merchant Care, and Sales Operations) to execute strategic initiatives and address opportunities.
• Manage regional budgets and resources efficiently to maximize return on investment (ROI).
• Maintain integrity and accountability, ensuring compliance with company policies and industry regulations.
• Meet and exceed established sales targets through effective leadership and execution.
• Perform other duties as assigned to support the organization’s growth.

Qualifications

• Proven leadership skills with the ability to motivate, mentor, and drive high-performance sales teams.
• Bachelor’s degree preferred but not required.
• Minimum of 7 years of successful sales management experience or equivalent.
• Track record of sustained high performance with strong adaptability and a growth mindset.
• Ability to collaborate with internal teams (Marketing, Training, Sales Operations) to achieve corporate objectives.
• High energy, organizational skills, and unwavering integrity. 
• Customer-focused mindset with a sense of urgency and problem-solving ability.
• Strong business acumen and understanding of market opportunities.
• Thrives in a fast-paced, resul