Sports Marketing & Content Trainee - Red Bull HQ Graduate Program

Company Description

Are you ready to realise your talent and take flight with the Red Bull HQ Graduate Program?

Then this is your chance! Join us in Salzburg, Austria, for our 1.5 years trainee program starting in July 2025. 

By providing you with the opportunity to take on responsibility, gain insights into our company, and participate in demanding projects we’ll give wiiings to your career.

The program is designed to take place in a specific team within our Sport Marketing & Content world. You can dive in below for more insights into the 8 different available positions within the department. We’ll ask you about your preferred area for your graduate program during the course of your application - and also take our recommendation into account. So please make sure, you name the job title most interesting to you in question 11 on your application form. 

Realise your talent!

Job Description

MOTORSPORTS MARKETING 2-WHEEL

Motorsports Marketing stands as one of the most exhilarating and dynamic arenas within the Red Bull ecosystem, characterized by its rapid pace and ever-changing landscape. Particularly in the 2-Wheel sector, Red Bull's engagement spans a diverse array of disciplines and age categories, from nurturing emerging talent to supporting some of the world's top-performing athletes. As a Graduate in this role, you will play a crucial part in supporting the Motorsports department with a wide range of administrative, organizational, and operational tasks for both local and global 2-wheel motorsports events and projects. Additionally, you will assist with broader marketing functions, including internal communication and representation. Your contributions will involve enhancing new ways of working, streamlining processes, and maintaining close alignment with Red Bull markets to foster strong internal relationships. Ensuring that all motorsports activities meet high standards and adhere to internal requirements such as reporting data and sustainability efforts will also be a key aspect of your responsibilities.

MOTORSPORTS MEDIA & MARKETING – 4-WHEEL

Motorsports Marketing is a vibrant department that intersects with the manufacturing industry, the UK's technological sector, the global sponsorship arena, and works with the latest trends in competitive auto racing. As a Graduate in this role, you will support the Motorsports department with a variety of administrative, organizational, and operational tasks for global motorsports events and projects. You will play a key role in identifying new trends, providing fresh insights, and contributing to creative marketing strategies. Additionally, you will support the introduction of new processes, enhance collaboration with Red Bull markets, and strengthen internal relationships, particularly around all or Red Bull’s 4-wheels teams (including F1, NASCAR, Super Formula, Drifting, Go Karting). This role offers exposure to diverse functions within our unique marketing mix and focuses on positioning Red Bull Racing as a premier brand asset. 

FITNESS – MEDIA NETWORK

"Fitness" is an exciting new playground for Red Bull, ready for significant development in the coming years. As a Graduate in this strategic position, you'll play a key role in scaling the structure and supporting the initiative. You'll work closely with the team, building foundational relationships with the Red Bull teams in the countries, third parties, and peer areas, setting the stage for future expansion. Your responsibilities will include supporting communication topics, relationship-building with the Red Bull teams in the countries, conducting research and preparing presentations, and managing and coordinating external communications and social media resources. Additionally, you'll support relationships with external stakeholders such as creators and third-party events, and be onsite at selected events and projects to assist with execution. This is a unique opportunity to contribute to the growth of Red Bull's fitness initiatives and develop valuable skills in a dynamic environment.

CREATOR MARKETING

Creator Marketing is an ever-evolving field, especially when it comes to engaging the EPC (Emerging Platform Consumers) audience, who are at the forefront of discovering and driving new trends online. To stay ahead in this dynamic landscape, it's crucial to have a team member who not only understands these trends but is also part of the EPC demographic. As a graduate in this role, you'll bring fresh perspectives and firsthand experience, helping us stay connected and relevant to our target audience. This role is essential for bridging the gap between our brand and the rapidly changing interests of our consumers. You will be involved in planning creator projects, such as