Associate Director, Market Research and Analytics - Immunology

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

The Associate Director of Market Research & Analytics for Atopic Dermatitis, Vitiligo & Alopecia Areata will design, implement, manage, analyze, and effectively communicate market research and analytics initiatives for each of the businesses on behalf of APEX. The individual will derive high-impact learnings from qualitative and quantitative primary and secondary research, behavioral analytics, market and competitive intelligence, and internal stakeholder initiatives, and partner across APEX verticals as well as with Brand partners, Medical partners and external agencies to inform strategic and tactical decision-making. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success.

KEY RESPONSIBILITIES:

• Proactively identify primary research and analytics opportunities to ensure that decision-making is based on the most current, objective and comprehensive insights across HCPs and patients.
• Be conversant with custom research methods, adept at supplier and stakeholder management, and able to independently lead custom research projects.
• Deliver compelling, actionable learnings with strong ability to influence through insight-driven storytelling.
• Serve as the lead for business questions that require synthesis across multiple evidence sources — particularly primary and secondary data.  Own business framing, cross-source synthesis, implications, and recommendations.
• Perform thought-provoking and sophisticated syntheses of learning across primary research, analytics, and market intelligence sources to develop actionable insights and recommendations that shape strategies and tactics. 
• Demonstrate analytics fluency to engage credibly across data types
• Collaborate cross-functionally to ensure Brand, Field Planning & Analytics, Market Access and Patient Services intelligence is leveraged appropriately to inform brand strategies and performance expectations.
• Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders.
• Design and execute against measurement plans, inclusive of selected operational and performance indicators, to ensure the organization’s understanding of execution, engagement, and impact of brand programs and tactics.
• Coordinate and manage monthly program performance assessments (i.e. business reviews) on topics that will make the highest impact on the business.
• Build solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer. 
• Manage and develop direct reports, identifying opportunities for growth over time. Understand where and how to appropriately expose direct reports to Leadership to both accelerate their career growth and maximize team efficiency across meetings.
• Balance business needs with strategic projects to advance the capabilities of Immunology APEX.
• Promote a culture of proactive communication, appreciation of diverse points of view, and recognition to facilitate psychological safety across the team.
• Demonstrate thoughtful confidence in presentation of learnings across all levels of the organization.
• Monitor and manage research and analytics programs within budget and identify opportunities for cost savings where appropriate.
• Ensure all research and analytics activities are conducted in accordance with financial and ethical compliance guidelines.

Qualifications

• BA or BS degree required. Advanced degree (MA, MS, MBA, PhD) preferred.
• 10+ years relevant marketing research and/or analytics experience required.
• Experience in pharmaceutical industry and pharmaceutical data (physician-level pres