Manager ME&I, Marketing Analytics

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Who We Are Looking For:

We are seeking a highly analytical and strategic Marketing Analytics Manager to drive data-driven decision-making for our consumer and household products portfolio. This role will translate complex marketing and sales data into actionable insights, directly influencing strategy and optimizing performance across various channels. You will support marketing analytics, leveraging advanced tools and methodologies to uncover opportunities for growth and efficiency. This role requires a blend of technical prowess, strategic thinking, and exceptional communication skills to collaborate effectively with marketing, sales, product, leadership teams, and directly with the client.

 

What You'll Do:

Strategic Insight Generation: Lead the analysis of comprehensive marketing and sales data to identify key trends, opportunities, and challenges specific to consumer and household products. Provide strategic recommendations that directly impact marketing spend, product positioning, and campaign effectiveness.

Performance Measurement & Optimization: Develop, implement, and maintain robust measurement frameworks for digital and traditional marketing campaigns, ensuring alignment with business objectives. Conduct in-depth performance analysis, including ROI and sales attribution modeling, for media, shopper, and e-commerce initiatives.

Data Integration & Management: Synthesize large, disparate datasets from various sources, including web analytics platforms, CRM, media platforms, sales data (e.g., IRI/Nielsen/Retail Link), and shopper panel data (e.g., Numerator). Ensure data quality, consistency, and accessibility for analysis.

Analytics & Modeling: Familiarity with statistical techniques, including linear and logarithmic regression models, multivariate analysis, and predictive modeling, to understand consumer behavior, forecast sales, and optimize marketing mix.

Reporting & Visualization: Design, develop, and automate compelling dashboards and reports using tools like Tableau, Power BI, or similar platforms. Present complex analytical findings clearly and concisely to diverse audiences, including senior leadership, through engaging visualizations and narratives.

Experimentation & Testing: Design and execute A/B and multivariate tests for marketing campaigns and website experiences. Analyze results to derive actionable insights and inform continuous optimization strategies.

Cross-functional Collaboration: Partner closely with Marketing, Brand, Sales, Product Development, and IT teams to understand business needs, define analytical requirements, and integrate insights into strategic planning and execution.

Ad-hoc Analysis: Conduct deep-dive ad-hoc analyses on specific business questions, competitive landscapes, keyword performance, and social listening to provide timely and relevant insights.

 

Who You Are:

Strategic Thinker | Possess a strong business acumen with the ability to connect analytical findings to broader business goals and strategic imperatives within the consumer and household products industry.

Analytical Problem Solver: Naturally curious with a passion for data, capable of identifying complex problems, designing analytical solutions, and delivering clear, actionable recommendations.<