Senior Marketing Business Partner

<p><strong>Are you interested in expanding marketing effectiveness on a large scale? Here is your opportunity to shape a full-funnel performance strategy and act as the vital link among Marketing, Sales, and RevOps.</strong></p> <p>We’re looking for a Senior Marketing Business Partner to join our Revenue Operations team in Helsinki or Dublin. You can also work fully remotely from the UK.</p> <p><strong>In this role, you will…</strong></p> <ul> <li>Be a strategic partner to Marketing leadership, enabling smarter, faster decisions with clear data and actionable insights</li> <li>Own the full-funnel performance strategy and infrastructure that turns marketing activity into measurable pipeline and revenue</li> </ul> <p><strong>Your day-to-day work and responsibilities include…</strong></p> <ul> <li>Build and maintain full-funnel visibility from visitor to MQL, SQL, and pipeline. Identify drop-off points and recommend optimization strategies across campaigns, CTAs, and lifecycle stages.</li> <li>Conduct an in-depth analysis of marketing performance using web, campaign, and funnel data. Coordinate the cadence and delivery of Marketing Business Reviews (MBRs, QBRs) with actionable insights.</li> <li>Manage lead and account scoring models using behavioral, firmographic, and intent data. Ensure alignment with sales-readiness criteria and campaign strategy.</li> <li>Oversee attribution logic, reporting dashboards, and campaign measurement frameworks to clarify what drives pipeline and revenue.</li> <li>Ensure database integrity, campaign readiness, and structured communication governance across Marketing, Sales, and Customer for Life (C4L) teams.</li> <li>Maintain consistent tagging and UTM governance across platforms. Partner with RevTech and Marketing Ops to scale analytics and automate key workflows.</li> <li>Own the integration between HubSpot and Salesforce to ensure seamless data flow, lead handoffs, and process efficiency.</li> </ul> <p><strong>This position is for you if you have…</strong></p> <ul> <li>3–6 years of experience in Marketing Operations, GTM Strategy, or Revenue Operations in a B2B SaaS or tech environment</li> <li>Highly developed analytical capabilities with experience in overseeing dashboards, business assessments, and performance analysis</li> <li>Proficient in utilizing tools like HubSpot, Salesforce, Clearbit, Segment, or comparable platforms</li> <li>A deep understanding of demand generation, funnel strategy, and lifecycle marketing</li> <li>Experience with lead scoring, attribution frameworks, and campaign automation</li> <li>Effective skills in managing stakeholders and a mindset guided by data analysis for making informed choices</li> </ul> <p><strong>Benefits we offer…</strong></p> <ul> <li>A comprehensive salary package that includes equity options</li> <li>Great work equipment, and home office allowance for those working in our fully remote locations</li> <li>Health care benefits and leisure time insurance</li> <li>An annual 1000 euros of personal learning budget</li> <li>Sports and well-being allowance</li> </ul> <p>Benefits may vary depending on location. </p> <p>Hear why our team likes it here at <a href="https://supermetrics.com/careers/life-at-supermetrics">supermetrics.com/careers/life-at-supermetrics</a>.</p> <p>#LI-Remote / #LI-Hybrid #LI-FullTime #LI-MiddleToSeniorLevel</p> <p>Supermetrics is committed to providing a welcoming and inclusive workplace for all. We believe that a diverse workforce is a strong workforce, and we are dedicated to creating an environment where everyone feels valued and respected.<br/><br/>If you require any reasonable accommodations during the application or interview process, please do not hesitate to let us know. You can reach us at talentacquisition@supermetrics.com All requests for accommodation will be kept confidential.</p><p> </p> <p><strong><span>Join us on our mission to make data a marketing superpower</span></strong></p> <p> </p> <p>Supermetrics is a frontrunner in data integration technology, with 15% of global advertising spend reported through our products. </p> <p> </p> <p>We help marketers turn their data into insights that improve business results and predict the best next step. Our technology streamlines marketing data for over 200,000 businesses through a network of agencies and customers like Shopify, HubSpot, and Nestlé.  Since our founding in 2013, we've grown profitably to reach 750K+ users and over 60M€ in annual recurring revenue.</p> <p> </p> <p>We're a team of 360+ growth-minded people from diverse backgrounds. Together, we make a multicultural, resourceful, and collaborative team.</p> <p> </p> <p>Supermetrics operates on trust, transparency, and a keen customer focus. Forward-looking and action-oriented, we work hard to raise the bar in our industry. As team players, we help each other and win together.</p> <p> </p> <p>We're hiring for a diverse, skilled, and collaborative team and building an inclusive workplace where e