Sr. Manager, Marketing Technology - OmniChannel Personalization

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Marketing Technology Strategy team is looking for an experienced and passionate leader to join and manage an OmniChannel Personalization roadmap to help consumers receive relevant, contextual messaging across multiple channels. Through close collaboration with marketing, engineering, analytics, data, and operations teams - you will be driving the roadmap & delivery of game changing features that help customers have meaningful engagements with Xfinity.

Job Description

What You’ll Do:  
 

This position is responsible for delivering a unified, integrated roadmap & feature definition - partnering with various Marketing and Technology teams to determine the best technologies, integration plans, and timing. This role requires forward-thinking, relationship building, and an understanding of current and upcoming Marketing tactics. 

 

• Deliver marketing technology capabilities (including campaign, journey & content orchestration, activation, edge personalization, and feedback collection) supporting omni-channel marketing campaigns 

• Lead annual and quarterly planning for areas of ownership 

• Develop and maintain feature roadmaps that consider marketing strategy, stakeholder needs, current state architecture, and the end user  

• Partner with cross-functional teams to plan and deliver the roadmap  

• Work with key stakeholders to ensure requirements are captured and prioritized 

• Manage a team including one or more individual contributor direct reports and external contractors  

• Lead internal and external team members to deliver roadmap features and enhancements  

• Partner with technical teams to ensure ongoing support and operations of key marketing technology platforms  

• Support and deliver end user change management and training  

 

What You’ll Need:  

 

• Experience factoring consumer marketing strategies into product definition and technology for digital media or marketing products 

• Clearly communicates a vision, concepts, and ideas 

• Quickly understands complex systems and processes 

• Analyzes data to drive prioritization and decision making 

• Fluency with Adobe Campaign, Adobe Journey Optimizer, Adobe Message Center (or alternate experienc