Sr. Manager, Product Marketing

Job Posted: 10/29/2024

Location: North America

Hi there!

We are looking to hire a Senior Manager of Product Marketing to drive efforts on specializing Zapier’s go-to-market motions across our Enterprise segment. As we accelerate our growth with larger accounts and across new sectors and verticals, we are looking for an experienced product marketing leader to deeply understand these customers and translate the value of our Enterprise product to their specific needs. You will lead a team of GTM product marketers to craft compelling positioning and messaging, market and enable on packaged solutions, and collaborate cross-functionally with product and sales to develop and execute go-to-market strategies.

It’s an exciting time to join Zapier. Earlier this year we launched our new Enterprise plan, we’ve scaled our GTM PMM team, and we’re actively maturing our Enterprise go-to-market motions as we quest for product-market fit in our new segment. You’ll love this opportunity if you’re a builder at heart as we quest for product-market fit – turning wins into repeatable messages and programs.

If you are ready to advance your career at a rapidly-growing, profitable, impact-driven company, then read on…

• Our Commitment to Applicants

• Culture and Values at Zapier

• Zapier Guide to Remote Work

• Zapier Code of Conduct

• Diversity and Inclusivity at Zapier

Zapier is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.

About You

• You’re experienced. You have at least 7 years of total marketing experience with a proven track record in product marketing, most recently in B2B SaaS. You’ve had clear success developing and owning the go-to-market strategy through product-led and sales-led motions . You have strong analytical skills and are comfortable reviewing and analyzing data to glean insights and direction.

• You’re a go-to-market pro. You craft value propositions and messaging that resonate with your target audience. You’re skilled at drafting product launch plans and working across multiple teams to bring products to market with measurable impact to customer awareness and adoption.

• You are customer obsessed. You know your current and future customers better than anyone. You are comfortable with handling and analyzing data on a day-to-day basis. You are comfortable hopping on a call with a customer to interview, research, and even pitch new messaging or value. And you can translate your insights into actionable recommendations for stakeholders.

• You are a people leader. You enjoy and have a passion for managing and mentoring others. You have experience hiring, developing and leading teams of varying experience levels. You thrive at working with and influencing cross-functional peers and leaders.

• You’re a highly effective communicator. Your voice is clear and persuasive regardless of the audience, channel, or format. You’re equally comfortable drafting executive briefings, developing pitch decks, crafting external product messaging for our customers, and everything in between.

Things You’ll Do

• Lead, mentor and coach a team of high-performing product marketers; build a thriving team culture

• Define buyers and their stakeholders within core audiences, articulating their needs and pain points and the top solutions that can deliver the most customer value

• Develop compelling and differentiated product positioning and messaging for target builders and buyers across all channels

• Oversee the strategy, planning, and execution of go-to-market plans; including partnering up with marketing and sales to to deliver campaign, content, and sales enablement

• Analyze performance metrics across the customer journey to determine where to focus our GTM strategy optimizations and marketing roadmap

• Support the development of the annual product marketing plan, Upmarket company bet strategy, and marketing programs

• Collaborate with cross-functional