Marketing Automation Specialist - Pardot, LHH ((remote. North America Eastern region or France, UK&I, DE, CH, SP)

Marketing Automation Specialist - Pardot (remote. North America Eastern region or France, UK&I, DE, CH, SP)

We are seeking a Marketing Automation Specialist with expertise in Salesforce Account Engagement- Pardot to join our marketing team. This role focuses on the hands-on creation and management of marketing campaigns within the Salesforce environment. Role reports to the Marketing Automation Manager.

Key Responsibilities:

• Email Campaign Execution: Design and execute email marketing campaigns using Pardot. Ensure all emails are optimized for performance and deliverability. Utilize A/B testing to improve response rates and conversions.
• Landing Page Development: Create and optimize landing pages within Pardot. Develop responsive designs that are tailored to specific audiences and campaign goals.
• Automation and Journey Building: Set up and maintain automated marketing journeys tailored to various audience segments to drive engagement and conversions.
• Lead Nurturing and Scoring: Implement and manage lead nurturing programs using Pardot. Set up and refine lead scoring models to align with sales and marketing goals, ensuring high-quality leads are passed to the sales team.
• Advanced Automation Rules: Develop and manage complex automation rules within Pardot to streamline processes and improve campaign efficiency.
• Engagement Studio Programs: Create and optimize multi-step Engagement Studio programs to nurture leads over time, ensuring consistent and personalized communication.
• Form and Form Handler Configuration: Configure forms and form handlers in Pardot, ensuring proper data collection and integration with Salesforce CRM.
• Campaign Analysis: Monitor and report on the effectiveness of marketing campaigns and automated journeys. Use data to recommend improvements in campaign strategies.
• Database Management: Manage lists, segmentations, and data integrations within Salesforce Marketing Cloud. Ensure data hygiene and compliance with all relevant data protection regulations.
• Collaboration: Work closely with the Marketing Automation Manager and other team members to align campaigns with overall marketing strategies and objectives.
• Request Fulfillment: Handle ad-hoc requests and support other team members in campaign execution and troubleshooting issues within the Salesforce Marketing Cloud platform.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Computer Science, or related field.
• Minimum of 2 years of experience in marketing automation, specifically with Salesforce Pardot.
• Strong understanding of HTML, CSS, and JavaScript for responsive email and landing page design.
• Knowledge of Dynamic Content: Proficiency in creating and managing dynamic content within Pardot to personalize marketing messages based on audience segments.
• Experience with Pardot and Salesforce Reporting & Analytics: Strong skills in Pardot’s and Salesforce’s reporting features, including building custom reports and dashboards to measure campaign performance and ROI.
• Experience with A/B testing and analytics tools.
• Excellent problem-solving skills and attention to detail. 
• Ability to manage multiple projects simultaneously in a fast-paced environment. 
• Strong communication and interpersonal skills. 

Additional Qualifications a plus:

• Salesforce Pardot certification.
• Experience with SQL and data manipulation.
• Experience using Zapier for integrations.
• Knowledge of additional marketing platforms and integration with Salesforce Marketing Cloud.

Reporting Relationships:

• A part of the Digital Marketing team at LHH, reporting to the Marketing Automation Manager

Location: