Sr. Manager, Portfolio Marketing

Job Description

We're seeking a seasoned marketing leader to drive the development and execution of  integrated marketing campaigns that include multiple iconic brands across our portfolio.. As the Sr. Manager, Portfolio Marketing, you will be responsible for creating and executing comprehensive consumer marketing programs that build our brands’ equity via strong situational salience, grow topline sales in key seasonal occasions, build customer relationships, and deliver strong ROI. You will collaborate with multiple cross-functional teams, including Ecom & Customer Marketing, BU Platform Marketing, Media, Consumer Insights, Finance, Partnerships, Away from Home, and external agencies.  

Key Responsibilities:  

Portfolio Campaign Development: Lead the day-to-day with agency and other partners to develop breakthrough communications & guide creative development that will increase situational salience, grow basket size, and deliver strong ROI for the portfolio of brands. 

• Lead end-to-end consumer journey & comms hierarchy  

• Lead agency discussion, owner of feedback to creative agency  

• Think strategically and holistically across full marketing mix  

• Lead with consumer driven insights and strategic clarity to inform creative strategy and campaign execution  

• Accountable for timeline adherence & adjustments  

Customer Relationship Building: Develop strong creative platforms that allow for customized marketing campaigns with priority customers, aligning both customer and brand strategies enabling our Ecom & Customer Marketing & Sales teams to leverage as a key tool to improve our customer relationships and deliver brand and category growth.  

Topline Sales Growth: Partner with Brand Marketing teams, Insights, and agency partners to create compelling marketing communications and promotions that drive sales growth during key seasonal occasions.  

• Cross Functional Collaboration:   

• Lead discussions and influence key stakeholders both horizontally and vertically across Brand teams, Ecom & Customer Marketing, and Portfolio Marketing on campaign strategy and development.  

• Collaborate with Insights, Category Leadership and Finance teams to inform consumer & customer strategy and ensure accurate financial forecasting.  

• Advocate for a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy; Guide Insights in consumer testing of creative campaign elements and complete data analysis to inform strategies and assess in-market results to drive business objectives. 

• Lead full cross-functional agency team (creative, social, media, experiential, PR) to bring ideas to life and extend campaign across relevant channels; provide strategic guidance, creative direction, and feedback to both internal cross-functional partners and external agency partners on a regular basis.  

• Responsible for delivering creative work, asset production, activations and org deliverables/comms on time and on budget.   

Requirements:  

• 5