Graphic Design Specialist (Fully remote)

Who We Are & What We Do:

Branching Minds’ mission is to empower all educators to effectively, efficiently, and equitably support the holistic needs of their students; and to create a path to academic and personal success for every learner. Already supporting over 1,000,000 students across 100+ districts from 30 states, our vision is to be the most impactful national K12 school district solution for achieving high-fidelity RTI/MTSS; consistently demonstrating our ability to save teachers' planning/documenting time, improve outcomes of our students, and eliminate achievement gaps.

As a startup, we don’t have to play by the rules of traditional organizations. We get to be innovative in the solutions we develop for our partners and the way we conduct our business for ourselves. Branching Minds is also a Benefit corporation. We get to prioritize our mission > profit, and the means of getting there is just as important as the ends. We err towards self-management, transparency, collaboration, initiative, and giving a damn.

If using innovation to reimagine education in service of equity energizes you -- join our team!

The Calling:

As Graphic Design Specialist, you have a passion for, and understanding of branding, storytelling and visual content — helping support our growth and success as a Marketing team. The Graphic Design Specialist is responsible for developing and maintaining all visual assets (including but not limited to, ads, website graphics, signage, collateral materials, digital materials, etc.) of Branching Minds and ensuring that the visual assets align with the brand strategies as established by the Communications and Marketing Departments.

This role will be responsible for supporting all visual branding efforts within the company. This comprises continued website graphics development, brochure creation, social media visuals and graphics development, swag design, slides, event materials and more, in the effort of advancing the brand consistency and brand recognition of Branching Minds.

What You Will Achieve:

• Meet with team to establish the desired look feel and look for the specific campaigns to be created
• Adhere to Branching Minds brand guidelines and strategy while continually providing a fresh, innovative appeal on projects, and evolving the branding guidelines as the company evolves
• Understand and apply the principles of design, layout and color theory
• Produce deliverables including infographics, annual reports, multi-page documents, one-pagers,, wireframes, social media posts, charts and graphics, data visualizations, infographics, website graphics, ad banners and more.
• Transform quantitative data and qualitative research into compelling visuals
• Experiment with new and innovative concepts and design principles to maximize impact
• Craft visual elements that can be extensible across a wide range of media and project types, including, communication campaigns, social media posts, multipage documents, presentations, fact sheets, infographics, brochures, website covers, event materials and exhibits.
• Create clear and concise story-driven data visualizations in support of projects as required.
• Collaborate cross-functionally and provide design services and expertise to internal stakeholders to support visual communication – Slides for professional services, and sales, RFP layouts and formatting, data visualizations for the impact team
• Help organize and manage all Branching Minds visual assets.
• Serve as a brand steward, adhering to, promoting, training and integrating Branching Minds visual and verbal brand guidelines within the business
• Work quickly to generate great results, and provide clear visibility into your pipeline
• Adapt to ongoing changes in processes, priorities, tasks and workload
• Develop web and print design style guides and corporate identity standards.
• Create multimedia content, including animations and videos as needed
• Assemble footage, and apply creative video editing techniques, incorporating a variety of multimedia elements, and ultimately storytelling across both short and long form video as needed
• Self-manage schedules and tasks; balance multiple projects, priorities, and deadlines.Why We Want You:
• You have a strong skill set in creative graphic design, organization and attention to detail.
• Credentials in Graphic Design or related equivalent degree
• Robust creative experience in design, advertising, social media or content creation
• Current online portfolio
• Expert in Adobe Creative Suite
• Understanding of general marketing principles
• Initiative, seeing what needs to be done, and making a plan for it
• Ability to create motion graphics as needed