Senior Associate, Brand Media

Recruiting: VA - Richmond, United States of America, Richmond, Virginia

Senior Associate, Brand Media

Senior Associate, Brand Media

Job Description 

This is an exciting opportunity for a talented media professional to join Capital One’s Brand Media Department as a Senior Associate, serving as an internal subject matter expert responsible for paid media strategy, planning and activation of media investment for Brand and assigned Lines of Businesses (LOBs). The ideal candidate will have experience planning, analyzing and optimizing across a variety of paid media channels including traditional and emerging platforms. You will be responsible for ensuring that media plans align with the overall marketing strategy and deliver on Brand objectives. Role also includes management of external Agency partners. This position is responsible for paid media programs, not earned media or public relations. 

What you’ll do 

● Collaborate with Brand Strategy, Advertising, Sponsorships, Social, Corporate Communications and Marketing & Analysis teams to develop integrated marketing campaigns 

● Support Brand Tech and Software campaigns across mass media channels including video, print, audio, digital, social and OOH platforms 

● Develop paid media plans that drive innovation and impact by incorporating new channels and using traditional channels in unique ways 

● Evaluate research, develop points of view and craft paid media strategies and tactics to address business objectives 

● Lead Brand and LOB media plan execution and maintenance; manage media

● Manage paid media campaign budgets, including reconciliation and reporting

● Develop solid understanding of financial services competitive category; stay current with media trends and identify opportunity areas 

● Build strong agency partner and media vendor relationships 

● Track, benchmark and report on key performance metrics 

● Influence partners within Brand and across the enterprise on media strategy via succinct, data driven presentations 

● Support governance and integration across media responsibilities 

● Foster an environment of motivation, inspiration, curiosity and passion for the work we do 

Who you are 

You want to be an EVIDENCE-BASED MARKETER who... 

As an INDIVIDUAL:

● Your curiosity is endless. There’s always something else to learn. 

● You’re flexible and not afraid of change—in fact you welcome the challenge.

● You share your point of view, but seek out what might be missing and listen.

● You have big ideas and know the best ones are driven by proof, persistence and patience.

● You’re a storyteller. You simplify the complex and compel your audience to act.

● You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

● You care—about the work, your team and the customers you serve. 

Basic Qualifications 

● Bachelor’s Degree or Military Experience 

● 3+ years in a marketing or advertising role 

Preferred Qualifications 

● Master’s Degree 

● 2+ years of experience managing national and local integrated media campaigns and budgets 

● 1+ year of experience managing media campaigns for Fortune 500 brands

● 1+ year of experience managing international campaigns and campaigns targeting niche audiences 

● Experience writing briefs and working with marketing strategy and agency partners

● General understanding of media principles, planning and buying functions, and media software and research tools (MRI, Nielsen, comScore, Kantar) 

● Proven communication and influence skills 

● Strong organizational skills and ability to manage and prioritize multiple projects based on business critical needs 

● Strong quantitative skills in regards to budget and data reporting management 

At this time, Capital One will not sponsor a new applicant for employment authorization for this position