Director, Digital Growth Strategy (Hybrid - Webster or Boston)

 

 

Summary

The Director, Digital Growth Strategy is a strategic, data-driven leader responsible for driving scalable, profitable customer acquisition across paid and targeted digital marketing channels. This role owns end-to-end performance marketing- from channel strategy and media optimization to experimentation, AI-enabled insights, and growth scaling.

You will play a critical role in accelerating growth by combining analytical rigor, creative innovation, and strong leadership capabilities. This position is ideal for someone passionate about leveraging AI to enhance decision-making, personalization, and marketing efficiency within a competitive and regulated insurance environment.

 

What You’ll Do:

 

Lead Growth Strategy & Execution

• Develop and execute a comprehensive, data-driven growth marketing strategy aligned with business and revenue goals
• Identify and prioritize high-impact opportunities to scale profitable growth across acquisition channels
• Integrate AI-driven insights and predictive analytics to improve targeting and conversion outcomes
• Own and optimize the full marketing funnel—from awareness through conversion

 

Own Paid Media & Channel Performance

• Oversee all paid media channels, including paid search, paid social, display, programmatic, affiliate, and emerging platforms
• Leverage AI-based tools and automation (e.g., bid optimization, audience modeling, budget allocation) to maximize performance
• Manage agency partners and/or internal teams, ensuring accountability for results, innovation, and ROI
• Continuously optimize media spend using data, attribution models, and AI-driven recommendations

 

Drive Customer Acquisition Optimization

• Improve key acquisition metrics, including CAC, conversion rates, and LTV/CAC ratio
• Utilize advanced analytics and AI-powered segmentation to enhance targeting and personalization
• Partner with Analytics and Product teams to implement enhanced tracking, predictive modeling, and marketing intelligence capabilities

 

Champion Experimentation & A/B Testing

• Lead a structured experimentation roadmap across creative, messaging, audience, and landing pages
• Incorporate AI tools to accelerate testing cycles (e.g., automated creative testing, dynamic content generation, performance prediction)
• Build scalable frameworks to turn test results into repeatable growth strategies
• Foster a strong test-and-learn culture supported by data and machine-learning insights

 

Elevate Creative & Personalization Strategy

• Partner with creative teams to develop high-performing, data-informed ad creatives
• Use AI-driven tools to generate, test, and optimize creative assets and messaging at scale
• Drive cross-channel personalization strategies to improve engagement and conversion

 

Scale Growth with Profitability Discipline

• Identify, validate, and scale high-performing campaigns while maintaining profitability targets
• Apply AI-enabled forecasting and scenario modeling to inform investment decisions and growth planning
• Balance aggressive growth goals with disciplined financial management and ROI accountability

 

Lead Teams & Cross-Functional Collaboration

• Lead, mentor, and develop a high-performing growth marketing team
• Act as a thought leader in AI adoption, driving best practices and upskilling across the organization
• Collaborate with Product, IT, Data, Compliance, and Finance teams to implement AI capabilities responsibly
• Ensure all marketing activities comply with insurance industry regulations

 

What You’ll Bring:

 

Required Qualifications

• 7+ years of experience in digital, growth, or performance marketing
• Proven success scaling customer acquisition through paid media and targeted marketing channels