Senior Manager, Demand Gen

ConnectWise is the world's leading software company dedicated to the success of IT Solution providers. As a company our vision is to power a thriving IT ecosystem that transforms what's possible for SMBs. How we do this is by empowering IT solution providers with unmatched software, services, and community to achieve their most ambitious vision of success

ConnectWise provides a work environment where each colleague is valued for their perspectives, skills and talents, is treated respectfully, can communicate openly and is encouraged to develop to their full potential as a contributor to the success of the company and the communities we serve.

We at ConnectWise value our colleagues and offer a competitive benefits package including medical, retirement investment plans, flexible time away, master’s assistance program and colleague recognition program.    

 

General Summary:

The Senior Demand Generation Manager is responsible for planning, forecasting, executing, and measuring ConnectWise’s campaigns for our Business Management (BMS) and Unified Monitoring & Management (UMM) products that help large MSPs run their business and manage customer endpoints and data. This role works in partnership with cross-functional teams to establish an ongoing cadence of campaigns that generate leads and pipeline for the global sales organization.

Essential Duties and Responsibilities:

• Provides cross-functional support with a high attention to detail
• Researches, analyzes, and documents findings
• May coach and review the work of other team members
• Develops and executes ongoing campaigns and programs that support the company’s core goals for demand generation and pipeline creation of our BMS and UMM products
• Tracks and analyzes the results of campaigns and continually refines programs for optimal ROI
• Manages content-based offers leveraging our internal database and paid placements
• Regularly communicates with the sales team and leadership team on announcements for upcoming campaigns, status of current campaigns, and results of completed campaigns
• Stays informed on industry structure, trends, and initiatives and communicates best practices and solutions across functions
• Proactively manages clients’ expectations and communicates project status to the Demand Generation and Sales team

Knowledge, Skills, and/or Abilities Required:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to manage large projects and processes independently with limited supervision
• Recognized subject matter expert of applicable work area
• Advanced knowledge of Demand Generation strategy typically obtained through advanced education and/or work experience
• Ability to situationally adapt and understand new technology/processes as per ConnectWise requirements
• Professional presence suitable for interaction in meetings, in-person, or via email, as well as at internal and external facing events
• Knowledge of Martech solutions (Salesforce, Marketo, Outreach)
• Ability to expand pipeline and increase revenue results
• Ability to communicate effectively with colleagues and leadership

Educational/Vocational/Previous Experience Recommendations:

• Bachelor’s degree in related field or equivalent business experience
• 5+ years of experience
• Preferred: 2+ years in MSP industry

Working Conditions:

• Remote or hybrid depending on location
• 0-10% travel may be required 

The statements above are intended to describe the general nature and level of work being performed by people assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

ConnectWise is an Equal Opportunity Employer.