Lead, Social & Integrated Media Marketing, Global Jordan

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Global Social & Integrated Media Team Overview

The Jordan Global Social & Integrated Media team sits within the Consumer Direct Marketing (CDM) function and is responsible for the planning, programming, and publishing of all global-level channels as well as directing and facilitating the integrated media approach for the brand. This team’s role is uniquely positioned as strategic problem solvers and executors, both implementing plans at the global level and helping coordinate our geo teams against one vision in the media space at large.

Lead, Social & Integrated Media, Jordan

In this role, you will operate as a key player in the day-to-day management & strategy of Jordan’s global social channels and media strategy. You’ll lead special projects initiatives from strategy thru production and implement key brand defining and special project initiatives. You’ll partner with the rest of the CDM team, Brand Management and Brand Creative teams to create organic programming & channel-right experiences for our existing followers & target audiences. You’ll also be responsible for ensuring the content we create reaches the new audience we seek to engage using new media partners, paid media, innovation and more. You will be the main connection point between key internal teams and agency partners to help craft strategic vision across earned and paid spaces, bring it to execution and shop it around, ensuring content is delivered on time, on strategy and given the executive level visibility it requires.

You will work with the team to ensure alignment between Jordan’s 365 organic social approach and its paid campaigns.

Talent Profile

We are looking for a high performer and teammate, a go-getter who is curious and eager to innovate. Someone who can bring a level of organization, detail, and process to all projects you support. Passionate about social platforms & the media landscape beyond your personal use and obsess the latest trends in mobile, social media and digital. Someone who is comfortable with change and working in multiple workstreams at a time that are fast-moving and multifaceted. Well-versed in social production, working with talent and coordinating content from idea to production to posting. Someone who is passionate about basketball culture, an avid NBA viewer and you can clearly articulate the intersection between basketball, culture at large and, of course, sneakers. Organized and have experience working with various partners to ensure alignment on social assets as well as experience managing paid media for a brand in service of full-funnel goals.

Responsibilities

Organic Social Strategy and Implementation

• Implement & articulate Jordan Brand’s organic social strategy alongside the team
• Plan and coordinate social production
• Work alongside Brand Creative, geos and external agency teams to develop and complete content (through concept to publishing) that deliver on the social channel and content strategy.
• Partner with social team, GEO teams, NDDC and merchandising to ensure social commerce strategies are being executed across key social channels.
• Manage the Jordan global social editorial calendar and all user generated content, in partnership with our agency of record and other team members.
• Work with organic social analytics team to support & guide reporting & socialization to help optimize and educate internal partners
• Continue to build and help implement Jordan Brand’s proactive & reactive community management alongside our agency partner
• Work with Consumer Direct Team to develop comprehensive content strategies & find opportunities to create unique user journeys
• Direct and coordinate customer service interactions and opportunities in social alongside Nike CS team
• Develop clear audience led social briefs for agency teams and brand creative
• Stay on top of trends in social helping provide important intel to the entire org
• Manage and orchestrate asset organization and approvals ahead of social publishing
• Provide real time social support across sport, culture, and world moments with a level of flexibility, agility and strategic counsel for platform approach
• Contribute to a diverse, inclusive and respectful team environment
• Help lead innovation against our