Vice President, Marketing (Events)

We are a fast-moving, analytically driven B2B marketing team that consistently achieves industry-leading results. We show innovative companies how they can improve their applications and get to market faster. We are involved with hundreds of events a year, meeting new customers and evangelizing ideas that move our industry forward, and more with the eventual goal of being used by every company in the world. 

How can you add value as a VP of Events Marketing? From defining the processes, deliverables and tactics that our events teams employ to generate tens of thousands of leads a quarter, to creating organizational infrastructure to hire, onboard and organize multiple teams tasked with global industry events, who’s headcount has nearly doubled every year, you will create or uplevel the ways that Datadog goes about finding new prospective customers as well as upselling existing customers on new products at our flagship show Dash and Summits around the world. 

As the VP heading our Events teams, you’ll be responsible for rapidly scaling a division of marketers that will shape in-person and virtual go-to-market events supporting our products for different market segments, internationally and in regulated industries.

At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What You’ll Do:

• Optimize, define when needed and scale the processes, workflows and infrastructure by which the Events teams function as they grow in scope and headcount
• Scale, train, standardize best practices, and if needed, assist in creating new teams to captain regionalized trade shows
• Oversee a constant experimentation and optimization process for promotions, trade show operations and other outreach efforts to increase engagement from sponsored events attendees
• Enhance our post-events follow-up processes to turn events participants into customers
• Provide strategic direction to DASH, Datadog’s yearly trade show, as well as smaller regional customer summits around the world
• Scale, coach, help hire and mentor Individual Contributors on the Events teams
• Direct the high-level creations and optimization of both new and existing (but rapidly evolving) campaigns
• Work with the Product Marketing, Demand Generation, Marketing Operations, Sales, Customer Success, Growth Strategy and other related teams to optimize workflows that cross organizational lines
• Set the tone, expectations, level of execution and mindset for an Events division at a hyper-growth company

 

Who You Are:

• An experienced professional with a minimum of 15+ years of relevant experience with in-house and/or sponsored third-party Events
• Ideally, a significant amount of these years of experience should be in B2B
• A high-integrity people leader with a minimum of 5+ years of managing managers and building headcount plans for future-proof team structures
• A coach who loves to mentor and develop employees
• A strong presenter with an ability to command an audience
• Ability to travel up to 50%

Bonus points:

• Agency experience
• Past B2C experience
• Prior experience in a SaaS or other enterprise technology company
• You’ve had professional experience in sales

Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.

 

Benefits and Growth:

• Generous and competitive benefits package
• New hire stock equity (RSUs) and employee stock purchase plan
• Continuous career development and pathing opportunities 
• Product training to develop an in-depth understanding of our product and space
• Best in breed onboarding
• Internal mentor and buddy program cross-departmentally
• Friendly and inclusive workplace culture

 

Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.

 

 

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Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitn