Senior Director, Integrated Insights & Strategy (IIS), RHU/GI, IG & Pipeline (Secondment - 12 Months)

WHY PATIENTS NEED YOU

Pfizer is seeking a Senior Director, Therapeutic Area & Pipeline Team Lead of Integrated Insights & Strategy (IIS) who will lead a team of highly intelligent individual contributors responsible for driving commercial brand strategy, framing business problems and enabling executional excellence.  The TL will act as an indispensable thought partner to senior US & Global franchise leads, sitting on their respective LTs and leveraging analyses that impact portfolio decisions and overarching strategy.  The TL will empower their team of brand strategists and insights professionals to unlock their exceptional intellectual and analytical curiosity, driving a spirit of innovation and out-of-the-box thinking that will drive competitive advantage.  They will influence senior franchise leads and ensure the highest quality work, while inspiring, leading and developing new IIS colleagues.

WHAT YOU WILL ACHIEVE

The ideal candidate leverages their outstanding EQ in leading cross-functional teams, guiding the overall delivery of exceptional strategic consultancy, with a track record of affecting positive decision making and driving business returns.  This candidate has proven thought leadership within his/her industry space often including production and syndication/publication of knowledge or development of innovative techniques that drive business performance.  This candidate has strong entrepreneurial drive, thrives on intellectual challenge, and is not encumbered to develop and assert their strong point of view.  They are further equipped to enable this strong opinion-driven approach among their team, through consistent mentorship and ongoing support.

HOW YOU WILL ACHIEVE IT

Therapeutic Area Strategy

• Provide strategic thought partnership to US and Global RHU/GI, IG & SC pipeline TA leads to drive investment decisions.

• Act as strategic partner to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies and tactics.

• Lead the collection of information needs and development of research and data analysis plans.

• Develop and execute creation of in-house knowledge base to drive patient and HCP insights.

• Lead the connection of research and analytics together to tell a compelling and persuasive story and deliver clear and actionable recommendations to senior leadership.

Promotional Performance and Execution Insights

• Lead team that develops and monitors key performance metrics to evaluate and enhance the effectiveness of a brand’s marketing campaign.

• Lead team that recommends campaign improvement and corrective actions.

• Integrate campaign insights to broader analytic activities to paint the full picture of marketing execution and customer behavior and inform resource allocation decisions.

• Assist in advancing the vision for the future direction of brand activities (Journey Orchestration, Next Best Action, etc).

Forecasting / Operating Plan Support

• In partnership with key Pfizer stakeholders, oversee development of Long-Range Forecasts (LRFs) and Operating Plans.

• Drive the creation of best-in-class epi- and trend-based forecast models in partnership with CoE colleagues.

• Review and enhance forecasts or strategic brand plans with strong expertise in ability to qualify and quantify the business opportunity, including communicating results and recommendations to senior leadership.

• Ensure accurate effective performance measurement and deliver regular assessments of portfolio performance to leadership, including clear articulation of the data and its meaning for the business.

Collaboration with other Analytics Teams

• Lead dialogue to integrate insights across various cross-functional teams – data science, analytics engineering, market research, and media.

• Actively contribute to ad