Global Digital Marketing Manager

Job Description:

Join Ormco as a Global Digital Marketing Manager. In this role, you will spearhead the development and execution of our global digital marketing strategy, ensuring cohesive and impactful campaigns across all channels. You will lead a talented team of specialists, fostering a culture of data-driven decision-making and creative excellence. 

Responsibilities: 

• Strategic Leadership: Develop and champion the overarching global digital marketing strategy to be executed by regions, aligning with business objectives and driving brand growth, customer acquisition, and retention across international markets. 

• Campaign Management & Oversight: Lead the strategy, measurement plans, and creative deliverables for all digital marketing initiatives which will be executed by local markets, which may include:  

• Search Engine Marketing (SEM) 

• Search Engine Optimization (SEO) 

• Email Marketing 

• Paid Social Media Advertising 

• Display Advertising Campaigns 

• Customer Retention Campaigns 

• Website strategy and optimization 

• Performance Measurement & Analysis: Establish key performance indicators (KPIs) and develop comprehensive measurement plans to track the effectiveness of all digital marketing activities. Analyze data to identify trends, insights, and opportunities for optimization and continuous improvement. 

• Team Leadership & Development: Manage, mentor, and develop a high-performing team consisting of a Global Website Specialist, a Global Creative Strategist, and a Global SEO Strategist. Foster a collaborative and results-oriented team environment. 

• Cross-Functional Collaboration: Partner closely with regional marketing teams, sales, product, and other stakeholders to ensure alignment and integration of digital marketing strategies with broader business initiatives. 

• Regional collaboration and support: Serve as a key point of contact and advocate for regional marketing teams, providing guidance, resources, and support to ensure effective implementation of global initiatives. 

• Budget Management: Oversee the global digital marketing budget, ensuring efficient allocation of resources and maximizing return on investment. 

• Vendor Management: Evaluate and manage relationships with external agencies and technology vendors. 

• Staying Ahead of Trends: Continuously monitor the evolving digital marketing landscape, identifying new technologies, trends, and best practices to maintain a competitive edge. 

This role can be based in either of the following locations:

Brea, CA, US /Prague, CZ /Madrid, ES /Zurich, CH /Amersfoort, NL.

Compensation will be determined based on the candidate’s geographic location, professional background, and relevant experience.

Job Requirements:

Qualifications: 

• Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.    

• Minimum of 7+ years of progressive experience in digital marketing, with a strong focus on global strategy and execution.    

• 3-4 years of experience in leadership role.