Director Marketing Colleges Universities

Location(s):

United States of America

City/Cities:

Remote

Travel Required:

26% - 50%

Relocation Provided:

Yes

Job Posting End Date:

April 11, 2024

Shift:

Job Description Summary:

This role is responsible for the strategic planning and acquisition of key colleges and universities while building relationships and partnering with the institutions. The candidate will ensure alignment of business priorities; compile and analyze financial, competitive, and other information about potential business partners, deals with national accounts, negotiations with potential clients and business partners. Individual contributor who guides others in resolving complex issues in specialized areas based on existing solutions and procedures.  

LOCATION: Ideal candidate will be in Boston/New England/New York  

  

What You’ll Do for Us  

• Responsible for the strategic planning and acquisition of Key Colleges and Universities in the Northeast Region . 

• Responsible for aligning with regional leaders and bottlers on long-term C&U (Colleges & Universities) asset acquisition, investment strategy and business plans with schools.  

• Responsible for building “unbreakable relationships” and advancing partnerships with schools’ senior leaders via the Collaborative Business Planning Process, Reinforcing our Coca-Cola Partner Commitment, student marketing and sustainability work.  

• Collaborates on C&U Channel Plans with Category leads to enable key platforms to be leveraged on college campuses.  

• Collaborating with region marketing enables our per caps (amount of packages per consumer sold) to increase and enables our regions to achieve their annual business plans.  

• This role will be to manage large system sponsorship investments and will also be responsible for managing direct marketing expenses.  

• This role is in place to manage our long term (5-10) year partnerships, enabling our aspirations to come to fruition, doubling our sales revenue on campuses over that term.  

Qualification & Requirements  

• 5 or more years of experience in consumer-packaged goods / beverages industry or sports business  

• Cross-functional and agency management  

• Analytics experience – ability to draw insights and action from data  

• Planning experience - strategic thinking (forward-looking vision and anticipating future needs)  

• Marketing Asset Negotiation Experience  

• Marketing Execution experience – understanding of “Path to Purchase” principles  

Base Salary Range: $130,200 to $168,700 

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, are offered. 

What We Can Do For You  

Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.

Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.

Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

Skills:

Brand Storytelling, Business Planning, Competitor Analysis, Corporate Budgets, Cross-Functional Integration, Leadership, Long Term Planning, Marketing Strategies, Negotiation, organization, Presenting with Impact, Project Management

Pay Range:

$153,000 - $175,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit