Customer Marketing Manager - Carrier

About DAT

Discover your future at DAT Freight & Analytics, where innovation meets impact. For over four decades, DAT has been at the forefront of transportation and logistics, helping businesses move freight with greater efficiency and confidence. We are a technology company that removes uncertainty from freight for truckers, brokers, and shippers every day. Our advanced tools and data intelligence empower professionals to make smarter decisions, optimize costs, and operate more successfully. Through the industry's largest digital freight marketplace and insights derived from over $1 trillion in freight transactions, we provide the mission-critical information that keeps supply chains running smoothly across the country. DAT is proud to be an award-winning workplace that fosters innovation, celebrates success, and values professional growth. With strategic offices in Beaverton, Oregon, Denver, Colorado, Springfield, Missouri, and Bangalore, India, our teams collaborate to solve the transportation industry's most complex challenges. Ready to shape the future of freight technology? Learn more at dat.com/company.

Application Deadline: 6/1/2025

The Opportunity

DAT is looking for a Customer Marketing Manager to join our Marketing team in Beaverton. The Customer Marketing Manager will lead and manage a comprehensive program of customer marketing initiatives through value-based communications that drive customer lifetime value across our Carrier segment portfolio of services. This cross-functional role will lead through influence and will be counted on to bring teams, managers, and business leaders together to deliver a comprehensive customer marketing program.

As a member of the product marketing team, you’ll have responsibility for ensuring the overall development and implementation of customer marketing strategies and engagement activities.  Additionally, in this role you’ll collaborate with key internal stakeholders to continuously improve the processes to meet the needs of the customers and the business.

What You’ll Do

• Create, optimize and execute customer experience strategies related to increasing customer lifetime value through increasing platform participation for DAT and Trucker Tools.
• Work cross-functionally with product, sales, customer support, finance, operations, and marketing to develop and implement cross/upsell campaigns and programs.
• Leverage data to forecast, measure, interpret and report on results of efforts against performance metrics to inform retention strategies.
• Perform customer and market analysis to identify new growth drivers and improvement opportunities.
• Develop and implement customer journeys, triggers and automations with relevant content to drive conversion and engagement.
• Lead retention efforts in our SMB segment that include building a long-term strategy, technology and resource recommendations.
• Work closely with partners across the organization to improve the customer journey throughout the customer lifecycle.
• Exhibit leadership by identifying and resolving issues and opportunities with business stakeholders, leaders, and the technology management team.
• Manage a Customer Advisory Board, own content creation and drive customer engagement.

The Skills and Experience You’ll Bring

• 5+ years of experience managing and delivering projects in a matrixed environment.
• Demonstrated customer marketing strategy, implementation and success.
• Attention to detail, complex problem solving skills and effective customer engagement skills.
• Loyalty program development and/or gamification experience is a plus.
• Outstanding interpersonal, written communication skills.
• Adept at effectively working with professionals from a wide range of disciplines.
• Passionate about delivering high-quality results.
• Committed to ongoing professional development and learning.
• Invested in the professional growth and development of individuals and teams.
• Understanding of software development methodologies is a plus.
• Bachelor's degree or equivalent experience.

Why DAT?

DAT is an award winning employer of choice.

For starters, we have a hybrid work environment, but we also know what makes a great workplace. We have a time-tested and resolute set of operating values predicated on integrity, mutual respect, open communication, and executing with excellence. These values inform our strategic vision as much as any one of our products does. We’ve been an employer of choice in the Portland metropolitan area for four decades, and within one year of opening our Denver office, DAT was #26 on Built