Sr. Director, Marketing & Growth Solutions

Summary 

The Senior Director of Marketing and Growth Solutions is responsible for leading integrated marketing strategies that drive customer acquisition, engagement, and revenue growth. This role partners closely with cross-functional teams to translate business objectives into scalable, data-driven marketing solutions across channels and customer services. 

The Senior Director provides strategic direction while maintains strong execution oversight, leveraging analytics, experimentation, and innovation to optimize performance and deliver measurable growth outcomes. This role leads high-performing teams and ensures alignment between marketing initiatives and broader business goals. 

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. 

Strategic Marketing Leadership & Thought Partnership

• Serve as the organization’s senior marketing thought leader, setting vision for modern, data-driven, AI-enabled, omnichannel marketing.
• Develop enterprise-wide marketing strategies that strengthen brand relevance, accelerate membership growth, and increase product adoption.
• Act as a strategic advisor to executive leadership, providing insights on market dynamics, member behavior, competitive threats, and growth opportunities.
• Lead the transformation of marketing practices from traditional channel execution to a unified, insight-driven, design-led marketing ecosystem.
• Champion innovation, introducing new methodologies, technologies, and frameworks that elevate the sophistication and impact of marketing operations.

AI-Enabled Marketing & Data Science Integration

• Drive adoption of AI tools and models across marketing, including segmentation, predictive analytics, content generation, personalization, and journey orchestration.
• Translate marketing data science outputs (propensity models, churn scores, product adoption insights) into actionable programs and account strategies.
• Define requirements for data integration, attribution, and measurement frameworks, ensuring marketing decisions are grounded in analytics and experimentation.
• Oversee development of marketing performance dashboards, enabling real-time visibility into campaign ROI, funnel metrics, and segment-level behavior.
• Ensure AI and machine learning models are leveraged responsibly, ethically, and in accordance with member privacy and organizational standards.

Agency-Grade Design, Creative & Campaign Excellence

• Lead the organization’s marketing creative strategy, ensuring agency-level quality, modern visual identity, and best-in-class storytelling.
• Architect and oversee high-impact campaigns using agency-grade methodologies (briefing, creative exploration, copy + design development, iterative testing, multichannel rollout).
• Ensure marketing programs are insight-led, with clear audience targets, value propositions, message hierarchies, and expected outcomes.
• Champion high standards of creative excellence, collaborating with brand and creative services to elevate design, photography, video, and UX-driven digital assets.
• Establish a structured creative and campaign development process, integrating research, data, experimentation, and rapid prototyping.

Growth Solutions, Member Value & Commercial Mindset

• Lead development of growth strategies across membership, certifications, learning products, events, and enterprise/group offerings.
• Partner with product and membership teams to align marketing programs with persona-driven insights, segmentation, and lifecycle strategies.
• Oversee development of “growth plays” and solution bundles, packaging membership benefits and products to solve organizational customer needs.
• Guide pricing, offer testing, cross-sell, and upsell strategies, ensuring marketing programs support revenue optimization and LTV expansion.
• Identify new markets, vertical opportunities, and prospect segments, driving outreach and go-to-market strategies for each.

Account Management Leadership & Strategic Partner Engagement

• Lead and mentor a team of account managers, ensuring they act as strategic marketing advisors to internal partners and external organizational clients.
• Define account management frameworks that incorporate data insights, renewal likelihood, product engagement, and organizational-level marketing opportunities.
• Ensure account teams leverage marketing data science and creative assets, delivering integrated, high-performing marketing programs to their partners.
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