Product Marketing Manager Lead, TikTok for Business

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About The Team
As a Senior Product Marketing Manager Lead at TikTok, you will play a pivotal role in shaping the future of our platform. You will lead a talented team responsible for "Ads Infrastructure and Fundations," overseeing key areas such as billing & payment, onboarding, account infrastructure, and insights. Your strategic prowess and marketing expertise will be instrumental in driving our product adoption and success. Join us on this exciting journey of creativity and impact!

Responsibilities
- Value Proposition Mastery: Craft compelling value propositions, positioning, and messaging tailored to our diverse audience segments. Develop and execute go-to-market strategies for our ad products.
- Goal Setting and Collaboration: Collaborate with key stakeholders to establish clear goals and success metrics. Drive global product adoption through innovative tactics such as sales enablement, automated notifications, content production, webinars, and client workshops.
- Market Strategy Expertise: Serve as a market strategy expert, working closely with the sales team to deeply understand target markets. Identify vertical-based opportunities and scale insights across the sales team.
- Innovation and Testing: Lead alpha/beta testing initiatives with well-defined criteria, capturing early-stage insights for product innovation and refinement. Ensure products are primed for scalability.
- Market Insights Leadership: Drive both quantitative and qualitative inbound initiatives, including customer persona development, opportunity sizing, customer feedback analysis, and competitor intelligence. Leverage these insights to shape our comprehensive product strategy, vision, and roadmap.

Qualifications

Minimum Qualifications
- Proficiency in ERP or Product Marketing.
- Proven experience in digital marketing, billing & payment, and large ERP implementation with a track record of leading teams and driving go-to-market strategies.
- Proven experience managing complex, cross-border projects from ideation to completion
- Proven experience building teams from the ground up.

Preferred Qualifications:
- Master's degree in Marketing, Business, or related field.
- Minimum 5 years of team management experience in ERP or Product Marketing.
- Creative thinking and passion for innovation

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $128000 - $290160 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees: ​

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