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Market Development Manager, Business Machines
Sherwin-WilliamsMinneapolis, United Statesfull_timeVerifiedPosted 17 May 2024
About the role
Market Development:
- Manage product specification, relationship development, and customer support for key business machine customers primarily, but not exclusively, based in North America.
- Coordinate product qualifications with global field sales organization to ultimately facilitate successful closure of sales opportunities
- Record daily customer engagement and monthly project updates on Salesforce.com
- Create and share information packages with the field sales team that include OEM codes or specification names, products qualified, potential applicators, and applicator contacts
- Meet or exceed annual goals for end of year project pipeline and end of year sales opportunity pipeline. Also meet or exceed end of year annualized goals for closed/won sales opportunities by the field sales team.
- Manage existing key accounts and meet or exceed annual sales goals shared with MDM team
- Serve as main North American contact for any major customers headquartered in Europe- working with Account Managers in home country to follow up on critical actions.
- Prospect and secure qualifications with new accounts using multiple techniques such as cold calling, industry networking, collaboration with global field sales, and feedback from applicators.
- Become a Subject Matter Expert on segment insights, trends and segment products by maintaining direct contact with assigned customers in the Business Machine subsegment.
- Build strong relationships throughout key customer’s organizations, reaching into marketing, design, engineering, sourcing, and leadership groups to create strategic partnerships at large customers.
Strategy Development:
- Develop and execute a regional Business Market Plan by identifying and pursuing key specifications at assigned accounts.
- Support the Segment Director, Global Marketing Manager, and other Market Development Managers to create a global Business Machine Strategy.
- Facilitate execution of the marketing strategy through GI General Sales, Strategic Sales and Business Development Sales.
- Provide competitive intelligence and positioning guidance.
Product Development:
- Assist in product pipeline development to meet current and future industry & customer specifications.
- Provide input to technical resources to help prioritize and properly resource maintenance of business and new business projects.
Marketing Communication:
- Working in concert with PCG Marcom – Act as a Business Machine segment/product expert and provide thought leadership in support of the creation of effective sales and marketing tools, collateral, and events
- Design and deliver market and product training, both internally and externally
- Maintain up to date OEM and product qualification records on Sharepoint and Salesforce.com
FORMAL EDUCATION: (GENERALLY, IF RELEVANT EXPERIENCE IS ACCEPTABLE, THE CANDIDATE MUST HAVE THREE YEARS OF WORK EXPERIENCE FOR EVERY ONE YEAR OF COLLEGE EDUCATION REQUIRED)
Required:
- College Degree
Preferred:
- Major in Business, Communications or Chemistry
KNOWLEDGE & EXPERIENCE:
Required:
- Minimum 7-10 Years in sales and/or marketing experience in B2B required
- Successful history managing complex global accounts managing multiple business functions and management levels.
Preferred:
- 5 years coatings experience
- Experience managing complex sales cycles- (6-24 Months, Approval Required, Multiple Application sites)
- Demonstrated track record of conflict management resolution
- Experience managing customers through price negotiations and supply chain challenges
- Demonstrated experience driving success through influence
- Five to seven years regional and/or global account management
- Experience with creation and implementation of business processes
PHYSICAL REQUIREMENTS:
- Must be able to sit, stand, hear, and see on a constant basis.
- Must be able to walk, write, and type on a frequent basis.
- Must be able to bend, carry, reach, push, and pull on an occasional basis.
- Must be able to communicate verbally and in writing.
- May work in areas where noise level is such that hearing protection is required.
- May work in areas where toxic, flammable, and hazardous materials are present.
- May be exposed to varying amounts of dust and dirt.
- Work surfaces may include concrete.
- Employee must be able to operate a computer and communicate via telephone.
- Some travel to other locations, meetings and/or seminars is required.
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