Technical Sales Lead- Workwear Focus, Embelex

Company Description

About Avery Dennison Corporation:

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.

Job Description

As the Workwear Technical Sales Lead you will be responsible for providing technical expertise while driving top line growth and new opportunities within your region. You will work closely with the Commercial, Product Line Management, Marketing and Business Development teams to identify and evaluate opportunities that convert into new or incremental sales. This role will focus around the Workwear apparel industry and application of Avery products into the complex fabric finishes used. 

Activities may include, but are not limited to:

• Identify, assess, develop and manage short and long-term business account opportunities, while also leveraging Avery Dennison’s Embelex and Thermopatch products and solutions.

• Coordinate opportunity deliverables within current workwear accounts utilizing the AD Thermopatch solutions portfolio.. 

• Align solution selling strategy across key retail brands

• Drive new revenue opportunities in white space and growth accounts

• Deep understanding of customer specific solution landscape. Including competitors, growth areas, and market influences

• Manage training and support calendar to educate at both the account and internal sales team level

• Collaborate with Technical Content Manager on presentation and training needs.

• Partner with the Account Management team on prioritization of high visibility and cross-market programs.

• Align with Commercial Sales on account pipeline.

• Partner with PLM on new solution brief intakes

• Support execution and sales results for specified region through partnership with broader commercial front end team

• Communicate with customer on the key value propositions and differentiators within the Embelex solutions portfolio

• Incorporate knowledge of the industry to partner with stakeholders to develop market right products, support materials and pricing recommendations across all solutions

• Partner with prospective customers to identify unmet needs, and present compelling solutions

• Vet and qualify programs and build a rolling pipeline

• Initiate, determine, and present ROI business case analysis

• Stay abreast of industry trends by attending trade shows, events and staying on top of market insights as well as global branding trends

• Surface new ideas, product applications and solutions to development teams

• Explore technologies that could complement our offerings as part of a thought-leadership effort

• Develop long-term business opportunities

• Develop and maintain working relationships with business partners at all levels of the customer’s organizations

• Collaborate with other business units to evaluate volume, identify trends, and ensure quality

• Participate in building the requirements for growth in our annual operating plan (AOP)

• Contribute to monthly and quarterly reviews on the market and forecast for your region

• Own account based training schedule for local commercial and factory teams

• Drive entrepreneurial speed and flexibility with global consistency on the following functions for new solutions:

  • Pipeline development and management

  • Creation and presentation of specific solution proposals

  • Solution understanding and education

  • Voice of the customer feedback to innovation

  • New use case creation and vetting

  • Enable accurate and speedy development and deployment

Qualifications

WHAT YOU WILL NEED TO BRING TO THE TEAM: 

Avery Dennison has a long history of