Sr. Director, Marketing Communications & Engagement

Remote - USA

We bring together the power of marketing research, technology, and AI to help brands maximize the impact of their advertising and unlock the power of long-term brand Fandom.

 

Trusted by the Biggest Brands

With a team of researchers, technologists, and data scientists, along with a powerful portfolio of advertising and brand research solutions, MarketCast has established itself as a Top 10 global marketing research provider. In fact, more than 80% of the top advertising spenders in the U.S. are MarketCast clients. Our marketing research helps them find the right audiences to target, craft ad creative that resonates, and build long-term brand Fandom and customer loyalty. 

 

Powered by People, AI, and Data

MarketCast believes AI should amplify, not replace, the consumer’s voice in marketing research. By integrating AI models throughout our research process and organization, we’re transforming how researchers work and how research gets done. 

All this is supported by our groundbreaking Research Platform, which brings together our AI models, data science, and technology to accelerate the design, delivery, and analysis of our research and the creation of our insights.

About the Role

We're seeking a Sr. Director of Marketing Communications & Engagement to serve as a senior member of our marketing team and architect of MarketCast's brand transformation. This role transcends traditional marketing communications, you will define our corporate narrative, drive measurable business impact, build organizational capability, and establish MarketCast as the authoritative voice in our industry.

You’ll shape how customers, investors, employees, and the market perceive MarketCast. You'll influence corporate strategy, advise the CMO and executives reputation management, and build an integrated communications function that serves as a growth engine for the business.

This is a high-impact leadership role for someone who understands that brand and communications are strategic business levers, not just marketing functions.

Strategic Responsibilities

Enterprise Brand & Corporate Strategy

• Define and drive enterprise-wide brand strategy and corporate positioning that influences the marketplace, investor relations, and market valuation
• Develop and own communications roadmap aligned with business objectives
• Lead business reviews with marketing team on brand health, and market perception
• Establish brand governance framework and standards across the organization

Market Leadership & Thought Leadership Ecosystem

• Build research and insights program that establishes MarketCast as category authority
• Cultivate C-level analyst, media, and influencer relationships
• Develop strategic co-marketing initiatives with partners and customers
• Establish industry coalition leadership and strategic partnerships

Functional Leadership

Communications & Public Relations

• Own MarketCast's narrative architecture, messaging framework, and market point of view
• Lead comprehensive PR strategy across press announcements, thought leadership, executive visibility, and media relations
• Manage external PR & Comms agency
• Establish strategic media partnerships and achieve consistent share of voice leadership
• Drive award submissions, speaking opportunities, and industry recognition programs
• Monitor competitive landscape and provide strategic counsel on market positioning

Content & Engagement

• Create moments that matter through high-impact events, experiences, and campaigns
• Ensure narrative consistency and quality across all customer and stakeholder touchpoints
• Assist in event coordination.

What Success Looks Like

You'll be measured on strategic business outcomes:

• Brand Metrics: Awareness lift, perception improvement, share of voice vs. competitors
• Business Impact: Pipeline influenced, revenue contribution, customer advocacy scores
• Market Leadership: Media impressions and sentiment, executive visibility index, industry recognition
• Organizational Health: Employee engagement scores, team performance, talent development
• Strategic Influence: