Performance Marketing Assistant - Paid Search

<h3>Company Description</h3><p>At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME. </p><p><strong>Why join us? </strong></p><p><strong>Our vision -</strong> we are building the planet’s most admired and compelling brand ecosystem </p><p><strong>Our purpose - </strong>we are elevating the lives of the many with access to the world’s best brands and experiences </p><p>At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles: </p><ul><li><p>Own it and back yourself - Own the basics, own your role and own the result </p></li></ul><ul><li><p>Think without limits - Think, think fast, think fearlessly </p></li></ul><ul><li><p>Be relevant - Relevant to our people, our partners and the planet </p></li></ul><p>Are you ready to join the Fearless? </p><h3>Job Description</h3><p><strong>The Role:</strong></p><p>As a Performance Marketing Assistant - Paid Search, you will support the Performance Marketing Manager in the day-to-day execution, optimisation, and reporting of PPC campaigns across a portfolio of brands within Frasers Group. This role is an excellent opportunity to develop hands-on experience in paid search, working across high-volume Google Ads accounts to drive revenue growth, customer acquisition, and return on ad spend (ROAS). You will play a key role in campaign delivery, reporting, and optimisation while developing your knowledge of paid search best practices in a fast-paced retail environment.</p><p><strong>Key Responsibilities:</strong></p><p>• Support the setup, management, and optimisation of paid search campaigns across Google Ads.</p><p>• Assist with campaign builds, ad copy updates, and asset uploads.</p><p>• Complete daily account health checks to ensure campaigns are delivering efficiently and identify any issues.</p><p>• Support the implementation of promotional updates, seasonal campaigns, and product launches across multiple brands. </p><p>• Monitor campaign performance and identify trends, opportunities, and potential issues.</p><p>• Assist with bid adjustments, budget pacing, and optimisation tasks to help improve campaign performance.</p><p>• Support the analysis of campaign data to identify opportunities to improve ROAS, traffic, and conversions.</p><p>• Help maintain efficient budget delivery across multiple accounts. </p><p>• Produce weekly and monthly performance reports.</p><p>• Assist in analysing campaign performance and preparing insights for the wider team.</p><p>• Ensure reporting is accurate, up to date, and shared with relevant stakeholders.</p><p>• Support tracking validation and help maintain accurate campaign measurement.</p><p>• Assist with creating and updating ad copy, ad extensions, and campaign assets.</p><p>• Work closely with design, trading, and digital teams to ensure campaigns align with promotions, product launches, and wider marketing activity.</p><p>• Support A/B testing of ad copy and campaign variations to drive continuous improvement. </p><p>• Keep up to date with the latest PPC trends, Google Ads features, and performance marketing best practices.</p><p>• Support the team in testing new campaign features, automation, and platform betas.</p><p>• Contribute ideas and recommendations to improve campaign performance and processes.</p><h3>Qualifications</h3><p>• Previous experience in digital marketing, PPC, or eCommerce is desirable but not essential (including internships, placements, or relevant university projects).</p><p>• A strong interest in performance marketing and paid search, with a desire to build a career in digital marketing.</p><p>• Basic understanding of Google Ads is advantageous.</p><p>• Strong numerical and analytical skills with excellent attention to detail.</p><p>• Comfortable working with data in Excel or Google Sheets.</p><p>• Highly organised, with the ability to manage multiple tasks in a fast-paced environment.</p><p>• Strong communication skills and the ability to work collaboratively across teams.</p><p>• A proactive attitude with a willingness to learn, develop, and take on new challenges.</p><h3>Additional Information</h3><p>Along with your benefits package we also offer a wide range of perks for our colleagues: </p><p><strong>Frasers Champion -</strong> Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated