Senior Marketing Strategy Manager, Coronary Therapies

Additional Location(s): US-MN-Maple Grove

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

About the role:

The Senior Marketing Strategy Manager for the Coronary Therapies division is responsible for enabling, informing, and influencing critical strategic and operational business decisions in collaboration with franchise marketing partners.

 

This individual contributor will develop a deep understanding of the CT marketplace, identify trends and growth opportunities, diagnose customer needs and behaviors, predict likely competitive dynamics, and analyze the economics and performance of the business. S/he is expected to develop relationships with business partners, scope detailed project plans to address franchise needs, and ensure deliverables with compelling recommendations are completed in a timely fashion.

 

Topics will range from the exploration and characterization of new growth opportunities to portfolio optimization that supports key investment decisions. This person is expected to be comfortable working in highly autonomous environments and projects while establishing relationships with internal/external business partners, developing compelling recommendations, and driving initiatives to completion. 
 

Your responsibilities will include:

• Develop an understanding of current and future market dynamics, competitive landscape, key business trends and market conditions through market research, clinical literature, metrics, coordination with customer interfacing teams and personal interaction with key customers
• Initiate research and provide recommendations for growth through market adjacencies, adjunct technologies, new products and new applications for existing products
• Facilitate cross-functional discussions and recommendations on investment decisions and market strategy initiatives focused on growing the business while leveraging classic marketing capabilities.
• Drive “Voice of Customer” (VOC) and “Voice of Business” (VOB) work where applicable to inform market and business needs while investigating new strategic initiatives
• Ongoing support and refinement of market revenue and segmentation models in partnership with Market Strategy and Finance
• Identify, track and provide updates to senior leadership on key competitive initiatives to support strategic decision making; conduct and/or direct vendors in market analysis and research
• Plan, execute and participate in global physician advisory boards 
• Lead long range portfolio planning process for all Coronary Therapies portfolios
• Support pipeline discussions around future portfolio including hands-on demonstrations and presentations to physicians

 

What we’re looking for in you:

 

Required qualifications: 

• Bachelor’s degree (marketing, engineering or healthcare preferred) 
• 5+ years prior upstream marketing, product management, or strategic marketing 
• Excellent communication skills (verbal and written). Experience creating compelling presentations and effective communication of recommendations.
• Demonstrated experience with product lifecycle management.
• Demonstrated experience conducting assessments of sophisticated markets.
• Ability to influence leadership and key stakeholders through excellent communication and interpersonal skills and creating compelling, cohesive, and succinct presentations

 

Preferred qualifications: 

• MBA or advanced degree 
• Strong analytical, quantitative, financial modeling, and strategic thinking skills
• KOL engagement and experience managing multiple physician collaborators
• Ability to work in a fast-paced environment as an individual contributor and effectively in a team-based environment while managing multiple priorities.
• Prior strategic planning and product development experience preferred

 

 

 

Requisition ID: 599651

Minimum Salary: $99100 

Maximum Salary: $188300 

 

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com--will vary based on actual location of