Retail Marketing Manager

HELP US BRING THE GIFT OF HEALTH TO LIFE.

Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life.

The Manager, Retail Marketing (Uqora) will support our continued expansion into omni-channel. This role will be key in partnering to understand each retailer’s needs while creating effective marketing plans that will serve to attract customers and create memorable customer experiences across various touchpoints in store and digitally while remaining true to the brand.  

Key Responsibilities

• Responsible for co-developing and executing strategic marketing plans that are tailored to Uqora and our retail partner needs including: product launches, point-of-purchase merchandising solutions, digital, promotions, loyalty programs and other in-store activations

• Develop and maintain a robust Retail Marketing calendar including promotions, loyalty programs and other communications that align with Uqora marketing

• Identify new opportunities and execute marketing activities to help drive awareness and velocities

• Analyze data, maintain knowledge of trends and developments in the market to identify needs for new products, and make recommendations

• Work closely with sales account managers, retail leader, Uqora brand and growth marketing teams.  Create and lead integrated marketing plans that are effective and maximize ROI

• Support the onboarding of new accounts and launches

• Assist with the creation of presentations for external and internal meetings.

• Be our in-house expert on online retail media strategy.  Lead efforts across retailers and create a long-term strategy for our online retail marketing efforts. Provide expertise and measurement on effectiveness of retail media, collaborating with Uqora’s retail marketing lead and our growth marketing team.  This includes defining retail performance media plans with the strategic purpose of incremental sales and ROI 

• Manage retail online agencies in terms of campaign delivery, strategy, briefing, measurement KPI goal setting

• Set clear KPIs and manage reporting alongside our retail online agency partners to effectively measure Retail eComm marketing performance.  This includes, but isn’t limited to tracking ROAS, CPCs, CVR & CTR

• Other responsibilities as assigned

Qualifications: 

• Bachelor’s degree in Marketing or a related field and  4+ years of marketing experience 

• Experience in developing and managing Retail marketing campaigns and promotions 

• Expert at online retail media and digital shelf best practices for retail.com.  Comfortable with performance/lift campaign analysis 

• Experience at a high-growth start-up ideally in CPG or Health / Wellness preferred

• Experience with Circana or Nielsen preferred

• Highly organized with exceptional project management skills and ability to drive alignment between key stakeholders

• Have led retail.com marketing efforts for brands sold through major retailers

• Ability to collaborate and communicate effectively to achieve meaningful results

• Powerpoint and Excel

• Strong analytical skills 

• Excellent verbal, written, and interpersonal skills 

Additional Requirements: 

• Flexible hybrid work environment, with in-office presence at our La Jolla, CA office required on Wed-Thurs. 

• Strong interest in women's health and a belief in Uqora's mission. 

OUR OFFER

Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team -- to help us deliver on our purpose and