Senior Associate Channel Campaign Marketing- Brand

Senior Associate Channel Campaign Marketing- Brand

Senior Associate, Channel Campaign Marketing - Brand

Capital One is leading the industry in providing innovative digital solutions and tools for its consumers that enable them to focus on what matters most - living their lives. Whether it’s enabling customers to easily manage their accounts on the go or launching new digital tools that lead the market in convenience and security - Capital One has its customers covered. 

Capital One’s Brand Digital Enterprise Strategy team is looking for a Senior Associate to develop creative assets and execute marketing campaigns that drive customer feature adoption and usage. This role will be responsible for translating audience insights into marketing plans, influencing and building testing agendas, and collaborating with partners to execute performance marketing campaigns across owned channels.

What You’ll Do:

• Partner closely with the product team to develop a detailed understanding of Capital One’s consumer digital payment features

• Execute marketing plans via direct-to-customer owned channel campaigns (ex. In-app, web, and email) that drive adoption and usage of our digital payment features

• Partner with our data and business analysis teams to measure and synthesize campaign results, gain segment insights, refine target populations, and turn learnings into actionable plans to optimize future campaign performance

• Present results and learnings to stakeholders via well-refined communication skills

• Recommend and implement iterative A/B testing to continually improve performance through optimized messaging, segmenting, and targeting

• Become a subject matter expert in channel execution while continuously finding opportunities to improve processes and efficiencies

• Support our SEO and content development program to help drive awareness and adoption of our digital tools and features. Responsibilities include: Reviewing and publishing blog article drafts, improving technical SEO elements in partnership with our Site team, analyzing and presenting SEO impact on business metrics

• Work proactively in an agile environment and identify when to work outside the process in whitespace

Who You Are: 

You want to be an EVIDENCE-BASED MARKETER who...

As an INDIVIDUAL:

• As a data-driven growth marketer, you thrive working closely with Product, Design, and Brand teams to optimize email and in-app touch points to drive incremental impact and learnings.

• You are proactive and don’t wait for work to come to you—you actively look for new opportunities to learn, grow, and improve. 

• You are able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work.

• You’re flexible, open-minded, and not afraid of change—in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have a  passion for leveraging data, metrics, and insights to drive marketing strategy and a go-to-market approach.

• You have strong communication skills with outstanding writing, editing, and presentation abilities. 

• You’re a storyteller. You simplify the complex and compel your audience to act.

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

• You care—about the work, your team and the customers you serve.  

Basic Qualifications:

• Bachelor’s degree or Military experience

• At least 2 years in product, performance, or digital marketing with experience in managing multiple channels on agency or client-side 

• At least 2 years of experience in planning, executing and analyzing marketing campaigns 

• At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks 

Preferred Qualifications:

• Masters Degree in Marketing, Business or Communications

• At least 3 years of Marketing experience

• At least 1 year developing email marketing campaigns using data and insights to drive strategy 

• At least 1