Director, Sales Enablement
WeWorkAbout the role
About Us
At WeWork, we provide flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide. The future of work is here, and we’re not just a part of that movement—we’re leading it. United by a desire to build a global community, our purpose is to give members the support to do their best work, and the space to take their ideas to new heights. Join us as we empower tomorrow’s world at work.
At WeWork, we provide inspiring and flexible workplace solutions to help businesses - small, medium or large - thrive in more than 150 cities globally. The future of work is happening right now, and we are leading this moment. United by a common purpose, here we will empower tomorrow’s world at work. Join us on our journey as we give our members the freedom and support to push boundaries in their industries, and work to redefine our own.
About us
The Director of Sales Enablement will be a key leader responsible for developing and executing a comprehensive enablement strategy that equips our sales team with the knowledge, skills, and resources they need to succeed. This individual will work cross-functionally with sales leadership, marketing, learning and development and other functions to design and deliver programs that improve sales productivity, accelerate ramp-up time for new hires, and drive consistent, repeatable sales success.
Key Responsibilities:
Strategy & Program Development:
Design, implement, and manage a scalable sales enablement strategy aligned with WeWork’s revenue goals and sales methodology.
Develop and own the sales enablement roadmap, including programs for onboarding, ongoing training, certifications, and coaching.
Manage, motivate and coach the global Sales Enablement team to deliver on the strategy and roadmap.
Collaborate with sales leadership to identify skill gaps within the Sales org and create targeted training initiatives to address them.
Content & Tools:
Partner with marketing and product teams to ensure the sales team members have access to up-to-date, relevant, and compelling content (e.g., presentations, case studies, battlecards, competitive intelligence).
Evaluate, implement, and manage sales enablement technology and tools (e.g. Mindtickle, Zoom Info, LinkedIn Sales Navigator)
Ensure content is easily accessible and organized within a central repository, making it easy for sellers to find what they need.
Training & Coaching:
Lead the development and delivery of the new hire sales onboarding program, ensuring new reps are ramped and productive as quickly and effectively as possible.
Implement ongoing training programs focused on product knowledge, sales skills, market trends, and competitive positioning.
Design and execute manager-focused training and enablement to help sales leaders coach their teams effectively.
Collaboration & Communication:
Serve as a liaison between the sales team and other departments, ensuring alignment on messaging, product releases, and market feedback.
Regularly communicate with stakeholders on the progress and impact of enablement initiatives
Measurement & Optimization:
Define and track key metrics to measure the effectiveness of enablement programs (e.g., ramp time, quota attainment, deal size, win rates).
Use data and feedback to continuously refine and optimize enablement programs and content.
Provide regular reports to sales leadership and senior management on the ROI of enablement initiatives.
Qualifications:
7-10 years related experience with 2+ years direct team experience managing a team or equivalent combination of education, training and experience required.
Proven track record of building and scaling successful sales enablement programs
Strong understanding of sales methodologies (e.g., MEDDIC, BANT) and the B2B sales cycle.
Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate with senior stakeholders.
Experience with sales enablement technology (e.g. Mindtickle, ZoomInfo, Linkedin Sales Navigator) and CRM systems (e.g., Salesforce).
Ability to establish and maintain effective working relationshi
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