Jobs and Careers

Field Marketing Program Manager

United States, United Statesfull_timeVerifiedPosted 13 Feb 2026

About the role

*Must be able to work EST Hours

Role Overview

We are seeking a strategic and operationally minded Program Manager to lead and scale our Event Activation Program. As the Execution Concierge for North America Sales and Go-to-Market teams, you will serve as the project manager and steward of the Enterprise IRL Events Toolkit, enabling teams to independently execute high-quality regional in-person events.Your mission is to equip Sales with the necessary marketing resources, pre-approved field plays, logistical support, and project management tools that drive customer engagement and measurable ROI.

Key Responsibilities

1. Sales Enablement & Toolkit Management

Own and evolve the event activation program, ensuring it remains the single source of truth for Sales teams planning regional events. Resources include, but are not limited to:

Project management templates
Calendar and email copy
Marketing collateral (one-pagers, presentation decks, discussion guides)
Roster of technical subject matter experts
Landing page or event website templates
Venue sourcing and booking guidance

Maintain and update curated playbooks for small- and medium-scale events such as:

Regional dinners
Executive roundtables
Corporate-hosted events
Third-party conferences
Custom field engagements

Ensure all approved marketing assets are current, compliant, and easily customizable for rep-led sessions, including solution-specific pitch decks.Maintain an up-to-date roster of technical experts and cross-functional stakeholders to support speaker requests.Act as the primary point of contact for Sales teams using the Event Toolkit and field inquiries regarding planning and execution.

2. Event Logistics & Resource Coordination

Serve as the primary operational partner for Sales, guiding them through end-to-end marketing and logistical tasks using the activation program's framework.

Oversee the self-service swag portal, ensuring compliance with corporate gift and promotional policies and monitoring inventory
Support hardware/device selection and sourcing to ensure demo equipment is secured at least three weeks prior to event dates
Manage return shipping and tracking of high-value demo equipment and booth kits to ensure assets are refurbished and redeployed efficiently
Support demo request workflows, confirming accurate messaging and product demonstrations at least two weeks prior to event dates
Facilitate brand transitions, ensuring teams use approved interim materials during brand updates

3. Planning & Process Oversight

Guide Sales through required approval workflows, including review of master event trackers and manager approvals prior to event launch.Partner with cross-functional teams to support:

Customer entertainment approvals
Complex hardware loan requests
High-touch hospitality needs

Host recurring office hours and training sessions to increase program adoption and ensure Sales proficiency in using the toolkit.Establish a structured feedback loop with Field Marketing to identify gaps and continuously refine event playbooks based on performance insights.

4. Measurement, ROI & Lead Management

Own the post-event lead management process, ensuring all leads are:

Collected
Cleaned
Submitted for CRM upload

Monitor Marketing Qualified Lead (MQL) flow and ensure adherence to defined Sales follow-up SLAs.Track and report on event performance metrics, including contribution to pipeline and overall program impact.

Required Qualifications

Experience:
3–5 years in Marketing Project Management, Field Marketing, or Event Operations.Systems Proficiency:
Experience with CRM systems (e.g., Salesforce or similar), hardware procurement workflows, and internal registration platforms.Operational Excellence:
Ability to manage high volumes of concurrent small-scale events while maintaining brand consistency and process discipline.Communication:
Strong interpersonal skills with experience supporting Sales an