B2B Growth Lead

About The Company
Founded in 2015, Right Side Up is the premier growth marketing consulting firm in the U.S., with staff deployed in the most prestigious and high-growth tech companies in the world, including Uber, Lyft, DoorDash, Stitch Fix, Coinbase, Stripe, MongoDB, Fitbit, Calm, Instacart, Yelp, Google, and hundreds more. We provide all of the marketing chops, and none of the agency fluff. We’re trusted by the most buzzed-about early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth.
About The Job
We are seeking a skilled and experienced LinkedIn Ads expert. The ideal candidate will be responsible for developing and implementing effective strategies to grow our current clients, as well as audit and sell new clients. Experience with advertisers targeting large enterprise customers preferred.
Responsibilities:
LinkedIn Ads Strategy
• Develop and execute comprehensive LinkedIn strategies to support the current client base• Audience Targeting and Segmentation: Utilize advanced targeting techniques to reach niche audiences within the US staffing landscape.• Leverage data analytics to identify and segment potential candidates, ensuring precise ad targeting and messaging.
Campaign Optimization
• Monitor and analyze campaign performance, adjusting strategies as needed to maximize ROI.• Conduct A/B testing to refine ad content, visuals, and targeting parameters for optimal results.
Budget Management
• Manage and allocate advertising budgets effectively to achieve campaign objectives and business goals.• Provide regular reports on budget utilization and campaign performance metrics.
Industry Research
• Stay abreast of industry trends, competitor activities, and emerging technologies in application modernization, geographical information solutions, and big data.• Apply insights to refine and enhance digital marketing strategies.• Audit and pitch potential new business opportunities.
Qualifications:
• Proven experience in developing and executing successful LinkedIn accounts.• Deep knowledge of sales lead growth.• Strong analytical skills with the ability to interpret data and make informed decisions.• Excellent communication and collaboration skills to work effectively with cross-functional teams and clients.• Familiarity with backend tracking systems (Salesforce, HubSpot, Marketo, etc.)• Minimum of 5 years of experience in digital marketing with a focus on LinkedIn Ads.• Previous experience in agency sales preferred.