Sr. Product Marketing Manager

Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability. Our mission is to create a safer, more sustainable and productive world.

Sphera is a portfolio company of Blackstone, a U.S.-based alternative asset investment company that focuses on private equity, technology and innovation, and more. Blackstone businesses succeed through strong partnerships, a personalized approach and a commitment to exceptional performance with uncompromising integrity. Sphera and Blackstone are leaders in the Environmental, Social and Governance (ESG) space.

We are guided by our core values of Customer Centricity, Accountability, Bias to Action, Innovation, and Collaboration. These values help us recruit the right talent to join our rapidly expanding team around the globe. It is important to us that each and every Spherion is not only eager to challenge themselves and knows how to get work done but is an awesome addition to our company culture.

Do you love working with a variety of functional teams across product, marketing, sales, engineering, and customer success? Are you an expert in crafting messaging that resonates with customers from complex topics? Do you want to help companies create more resilient and sustainable supply chains? 

 
We’re looking for a Product Marketing Director for our Supply Chain Transparency business who can help shape our product vision and take it to the market through powerful storytelling, crisp positioning, effective go-to-market strategies and campaigns, and enablement of our sales teams. Product marketing at Sphera is a highly cross-functional team where we partner very closely with product and engineering, sales, marketing, customer success, and executive leadership to name a few. We work across the entire product lifecycle from helping shape the offerings, to analyzing the competitive landscape, to driving launch and ultimately customer expansion and growth.  

Responsibilities 

• Collaborate on go-to-market plans with key stakeholders to support retention and expansion of existing customer accounts, revenue growth for solution lines, and new customer acquisition. 

• Create effective messaging and positioning that resonates with our target market, builds on our defined use cases and cascades into our sales and campaign strategy. Turn those into effective sales assets and marketing collateral. 

• Become the expert on our market and identify our total addressable market, ICP, buyer personas and the buying centers for this product line. 

• Document and communicate the competitive landscape—be an expert on our competition, how they are positioned, and how to win against them–and ensure the competitive content is updated and maintained within the appropriate enablement systems. 

• Develop and manage product launch plans and new feature sales tools. 

• Work collaboratively within the Supply Chain Transparency marketing team and with the broader marketing team on campaigns, events and thought leadership. 

• Train and enable sales and account management teams on messaging, use of tools and assets to advance opportunity pipeline, accelerate, and close deals. 

• Act as an external thought leader for the solutions you support; coordinate and field key subject matter experts and customers for speaking engagements, press, analysts, and written works. 

• Establish, maintain and leverage internal partnerships with Engineering, Product Management, Sales & Service Teams to drive internal and external readiness for adoption and in-market success for new and existing products. 

Requirements