Marketing Manager, Events

Company Overview

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

 

About the Team 

Fanatics is a prominent and innovative organization in the sports and trading cards industry, dedicated to creating exceptional event experiences for collectors, fans, and enthusiasts. Our newest platform, Fanatics Events, provides a unique opportunity for attendees to engage with athletes, discover exclusive collectibles, and immerse themselves in the vibrant sports and trading cards community. As we continue to expand our event portfolio, we are seeking an experienced Marketing Manager to join our team in NYC.  

 

Job Overview: 

At Fanatics Events, we are passionate about creating memorable and impactful experiences in the world of sports. We believe that every event we host is an opportunity to connect fans, athletes, and communities through the power of sports. If you're an energetic, results-driven Marketing expert in the sports and events industry who thrives in a dynamic environment, embraces collaboration, and is dedicated to fostering a positive culture, we want to speak to you.  

We’re looking for a creative thinker who possess a blend of organizational, analytical, and problem-solving skills to join our marketing team. The ideal candidate is someone who is willing to roll up their sleeves, get their hands dirty, and make a lasting impact on the success of our sports events. The candidate will play a pivotal role in executing strategic marketing initiatives and delivering results across projects from ticket on-sale campaigns to onsite fan experience and beyond. The role will require travel to various partners and events nationwide. While offering hybrid work options, this role requires a minimum of one day per week at our New York office.  

Our mission revolves around nurturing the most ardent and devoted fan communities out there. We're on the lookout for individuals who aren't just creative problem solvers, but those who thrive in the exhilarating atmosphere of a startup and are willing to put in the hands-on work to build something from the ground up and build massive events.  We value collaboration, a sense of fun, and an aversion to drama and office politics. Our ideal team members are those who embrace challenges head-on, willingly tackle any task regardless of their title or job description and have a genuine passion for the work we do. If you're ready to be part of a team that runs toward problems and fosters a culture of camaraderie and innovation, we would love to speak to you.   

 

What You'll Do:

• Work with the Marketing Director to develop, execute and manage the digital, print, and overall event marketing strategies and budgets for each event. 

• Oversee and drive the progress of the Marketing Coordinator’s projects, track and measure key metrics (ROI and KPIs) of all marketing initiatives, and proactively keep the Marketing Director informed of status and deliverables. 

• Work with the Marketing Director to manage the event technology vendor relationship. Oversee the execution of registration, customer service, website, mobile app, and MaaS needs for each event.  

• Create, maintain and work with the Marketing Coordinator to execute a comprehensive event marketing calendar focused on attendee acquisition, retention, and fan engagement. 

• Regularly review and edit copy and assets for marketing campaigns to ensure consistency, accuracy, and alignment with brand standards. 

• Collaborate with Event Management, Sales, Content, and Ops teams to align marketing efforts with overall event objectives. 

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