Digital Senior Account Executive

ABOUT ORCHESTRA

Orchestra is the first communications company built for the new media landscape. Since early 2022, it has grown into a network of eight strategic communications and marketing agencies including BerlinRosen, Civitas, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Brightmode, with more than 600 storytellers and strategists from 12 cities across North America and Europe. The network of leading agency partners works with companies, organizations and business leaders across high-growth industries including consumer, climate and sustainability, education, healthcare, real estate and technology.

From leading technological innovators, to brand-builders and cause champions, we work with our clients and offer unparalleled expertise on how to craft a story-first, audience-focused approach to solve their most pressing challenges.

People of color, people with disabilities and women are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

 

ABOUT THE MESSAGE LAB @ ORCHESTRA TEAM

The Message Lab @ Orchestra (TML@O) is the award-winning digital and content arm of the leading strategy and communications firm. With deep roots in the worlds of journalism, social media, analytics and more, The Message Lab works with Orchestra clients of all sizes and across all sectors to design and run multi-channel programs that deliver the right story to the right audience at the right time. Our work is based on audience insights and we use data to measure our impact. Clients include Google, Visa and the Gates Foundation. In 2024, we were named Agency of the Year at the Content Marketing Awards. 

 

ABOUT THIS ROLE

TML@O is seeking a Digital Senior Account Executive to support its quickly growing roster of clients. This role requires 3-4 years of relevant experience in digital strategy and marketing including social media and email programs. You will lead projects, produce/edit digital content, partner with clients who will come to depend on your digital insights and help grow the practice.

A Digital Senior Account Executive will be assigned to work in a specific channel focus and may collaborate with other divisions and teams as needed. This person will be asked to work on a range of projects, including longer-term and day-to-day/immediate tasks assigned by their team.

The following focus areas are available:

• Social Media Management: Content production, posting, community management, reporting, calendar management, supporting social media strategy development, etc.
• Email Marketing: Content production, CRM and list management, testing, reporting, calendar management, supporting email strategy development, etc.
• Copywriting: Copywriting, specifically for digital channels including social media (LinkedIn, Meta, X, and beyond) and email marketing, supporting the development of clients’ voice and tone guidelines for digital channels

Role location: This role is based in our New York, N.Y. or Washington, D.C. office on a hybrid basis. The TML@O team is in-office at least 3 days per week.

 

ACCOUNTABILITIES AND QUALIFICATIONS

As a Digital Senior Account Executive on our TML@O team, you will be…

• Supporting the development of day-to-day client deliverables
• Developing and tracking work plans; delegating tasks, ensuring all team members are getting exposure and experience
• Producing effective reporting for clients on social media and email campaigns
• Working across account teams to bring digital engagement best practices to a diverse array of clients
• Conducting audits and producing reports of our clients’ online work and analyzing results and metrics
• Developing content calendars and longer-term digital strategies for clients and ensuring strategies are implemented and iterated on as necessary
• Conceptualizing content streams and tactical approaches to digital mediums that bring the client’s digital strategy to life
• Drafting near-final materials such as social content, emails, etc. where there is existing messag