WCE Student Marketing Assistant

Job Summary

The U.A. Whitaker College of Engineering is seeking a reliable and creative student to support its marketing and communications efforts in collaboration with the Content & Digital Marketing Coordinator I. Responsibilities include creating and editing photo and video content, creating captions for social media posts, and contributing to marketing campaigns that promote college events and initiatives.

Job Description

Essential Job Duties:

The Student Marketing Assistant will assist the U.A. Whitaker College of Engineering in the following efforts:

• Capture high-quality photos at college events and activities for use in digital and print marketing.
• Editing and optimize images for web and social media using appropriate sizing, color correction, and branding elements.
• Develop compelling captions and assemble engaging social media posts across platforms (Instagram, Facebook, LinkedIn).
• Create and edit short-form video content for stories, reels, and other digital platforms to promote initiatives and events.
• Assist in building and maintaining a content calendar for social media.
• Design promotional materials such as flyers, digital signage, and graphics to support events and campaigns, using tools like Canva or Adobe Creative Suite.

Other Duties:

• Performs other job-related duties as assigned.

Additional Job Description

Required Qualifications:

• A high school diploma or equivalency and must be a full-time student at Florida Gulf Coast University at the time of hire and throughout the appointment.
• Have a minimum GPA 2.5 and in good conduct standing with the University.
• Demonstrated competence in assigned subject matter. Competence is established by a passing grade in the course.

Preferred Qualifications:

• Experience with design and editing tools such as Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator, InDesign), Canva, and/or CapCut.
• Familiarity with social media platforms (Instagram, Facebook, LinkedIn, etc.).
• Strong attention to detail and ability to meet deadlines.
• Excellent communication and organizational skills.

Knowledge, Skills, & Abilities:

• Excellent interpersonal, verbal, and written communication skills.
• Ability to accurately prepare and maintain records, files, and reports.
• Ability to exercise good judgement.
• Ability to multitask and work under pressure.
• Ability to meet deadlines for work assignments.
• Ability to maintain confidentiality of work-related information and materials.
• Ability to work in a fast-paced and high-volume department.
• Able to maintain confidentiality and FERPA regulations with any information regarding students.

All employees are expected to:

• Promote a common purpose consistent with stated University goals and demonstrate a commitment to students and the learning environment.
• Possess the knowledge of general written standards and procedures utilized, and have the ability to read, interpret, and follow procedural and policy manual related to the job tasks,
• Demonstrate the ability to respond to supervision, guidance, and direction in a positive, receptive manner and in accordance with stated policies.
• Provide quality customer service by creating a welcoming and supportive environment.
• Present a professional image in word, action, and attire.
• Apply effective techniques to create working relationships with others to achieve common goals; successfully communicates and collaborates with others to achieve goals.
• Demonstrate skills necessary to look at situations and processes critically to make recommendations for improvement.