Manager, Experiential Marketing

Company Description

We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

Job Description

Salary Range: 95-120K Base + Bonus

This position will have an in-office requirement of 2x a week minimum, hybrid, in our Jersey City Location.

About the Role

The Manager, Experiential Marketing exudes passion and a desire to craft strong brand experiences to life at Verisk. Whether it is leading a Verisk event or conference, considering a new Verisk experience in our offices, or piloting a new experiential technology to drive business value, this individual plays a critical role in championing experiential marketing efforts for Verisk.

The Manager, Experiential Marketing leads the connectivity and collaboration across a team of event coordinators, product marketers and strategy team members to bring the Verisk experience to life and reports to the Sr. Director, Experiential Marketing.

The individual should have significant expertise in event planning, event execution, data-driven event analytics and executive communications. They should be proficient in leading experiential event strategies across multiple business units and time zones; have demonstrated success directing event strategy & execution for large, global organizations; and, be viewed as a trusted partner and advisor to C-suite executives and senior leaders.

The right candidate will have demonstrated teamwork and consensus building in his/her work accomplishments and the ability to adapt to an ever-evolving modern marketing landscape.  The position is based in Jersey City, NJ. 

Overall Responsibilities:

• Develop forward-looking end-to-end experiential strategy designed to boost awareness of Verisk’s expertise, proprietary data, and track record of innovation
  • Drive creative and brand strategy that results in compelling experiences that inspire audiences to connect, learn and collaborate
  • Deliver an enterprise-wide global events calendar including industry, owned and sponsorship events
  • Prioritize (and influence business unit) strategic investments in building experiences that align with Verisk marketing strategies
  • A hands-on experienced individual with a good balance of marketing, business, and leadership competencies, this role requires a significant level of independent thought and an ability to embrace ambiguity and challenge existing norms to exceed goals and objectives of the marketing team
  • Maintain a deep understanding of Verisk’s industries including competitive landscape (and their experiential strategies), businesses, product lines and value propositions
  • Provide leadership in defining, documenting, and communicating key marketing experiential processes, continually working to simplify systems and processes
  • Leverage data to drive decision-making and ROI
• External Experiences (Industry and Verisk owned)
  • Identify new experiences opportunities aligned with Verisk’s brand values and customer audiences, as well as recommendations on what experiences to sunset
  • Translate the events strategy into a corporate marketing experiential plan that encompasses awareness, education and evangelism across Verisk's prospect and customer base
  • Articulate the role and goal of digital and in-person experiences
  • Ability to deliver and drive process improvements that improve event efficiency and quality
• Internal Experiences
  • Influence approach to internal events that expand to encompass experiences that build Verisk’s culture

Qualifications

• Bachelor’s degree required in events, marketing, or related field, or demonstrated equivalent in work experience
• Corporate Events Authority (7+ years)
  • Expert-level delivery and knowledge of best practices related to global event strategy, design and execution, including large scale in-person events, online events including webinars and conferences
  • Proven success leading all aspects of events strategy (event feasibility, design, operations, on-site execution, evaluation) for global organizations
  • Demonstrated expertise in leveraging meeting technologies to produce a high-quality, customer-centric experiences
  • Skilled communicator effective at all levels of the organization
• Data-driven mindset
  • Excellent data-first skills across tracking, measurement and analytics to deliver ROI, insights and strategy recommendations
  • Skilled in event monitoring and tracking tools
  • Experience building and monitoring dashboards that demonstrate ROI and business impact
• Leader of high-performance teams
  • Lead and inspire a tea