Premium Seating Sales Manager

The National Western Center (NWC) is a reimagined 250-acre campus in Denver, Colorado with a vision to be the global destination for food and agricultural discovery. It is the new home of the National Western Stock Show and Colorado State University’s Spur campus. But the future National Western Center isn’t just new buildings. It’s a destination unto itself. It’s a mission-oriented place that will be lively and active all year round — with new events and experiences around every corner. 

The opportunity: 

NWC is in search of a Premium Seating Sales Manager, this position is newly created and is responsible for building prospects, driving sales and managing the execution of events within the venue’s premium seating areas. This involves selling suites to potential clients, coordinating event details, and ensuring a high level of client and attendee satisfaction. This position will work with campus partners and various departments as needed to ensure sure things are running smoothly.

This is a multifaceted job with a broad spectrum of opportunities for professional development. You’ll join a small, nimble, collaborative, creative, and entrepreneurial team as we accelerate growth of a new events hub and innovation campus in Denver, Colorado. Help us make the reimagined National Western Center campus among the most desirable event spaces in the Denver market! 

What you will do: 

•  Prospecting new clients and generating leads for sales suites including building and managing a sales pipeline from scratch.
• Conducting sales presentations and tours to showcase premium seating areas.
• Communicating effectively with clients to understand their needs and preferences.
• Developing creative uses for suites beyond traditional events.
• Establishing pricing strategies and negotiating contracts for suites to maximize revenue.
• Meeting sales suite goals and objectives as well as tracking performance metrics and adjusting strategies based on knowledge gained.
• Building and maintaining strong relationships with clients to ensure repeat business.
• Coordinating all aspects of suite events, including catering, staffing and logistics and working closely with ticketing, catering and operations to ensure flawless execution.
• Serving as the primary point of contact for suite holders on contract questions, event access, and service-related concerns.
• Quickly responding to and troubleshooting issues that might arise during events.
• Maintaining accurate tracking of bookings, attendance and upcoming event inventory.
• Identifying new revenue opportunities (VIP parking, exclusive access, bundled experiences)
• Developing, documenting, and maintaining standard operating procedures (SOPs) for premium seating sales, event execution, and suite-holder experiences.
• Assisting with the sales and promotion of other venue spaces during periods of lower premium seating demand to support overall venue revenue goals and maximize campus utilization.

 What you will bring along: 

• Background in managing budgets to include revenue and expenses.
• Strong prospecting experience and pipeline creation skills.
• Analyzing sales data and identifying revenue growth and opportunities.
• Monitoring the market for trends and best practices to stay current.
• Excellent customer services and interpersonal skills and strong organizational skills.
• Proven ability to generate leads, close sales and negotiate contracts.
• Experience in premium sales, suite sales or high end event sales (stadium, arena, convention center preferred)
• This role is physically demanding, requiring standing, walking, lifting, bending for long periods of time.
• Excellent oral and written communication skills.
• High EQ and interpersonal skills.

This job may be a great fit if:

• You embrace the startup nature of the organization, and no job is below you.
• You are detail and results oriented.
• You are an entrepreneurial self-starter.
• You are a skilled problem solver who takes initiative and can communicate clearly with internal and external stakeholders.
• You act with respect, competency, and integrity.
• You work well as part of a team.
• You excel at functioning in high pressure situations while maintaining a calm, professional manner.
• You are a collaborator by nature and seek to find ways to compromise.
• You demonstrate excellent communication and interpersonal skills.
• You have great time management and prioritization skills.
• You are results oriented and exercis