Global Content Expert (Business Development & Sales)

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

About the Role

We are looking for a strategic and detail-driven Global Content Expert to lead the governance, orchestration, and optimization of content used throughout the business development and sales execution processes. This role is critical to building a scalable, AI-assisted framework for surfacing the right content to the right seller at the right time across platforms and buyer journey stages.

You will partner closely with the marketing, product, enablement, technology, and sales teams to ensure that content is high-quality, relevant, and easily accessible in a self-service model. This means structuring content to support automated delivery, embedding it within core workflows, and enabling sellers to engage more effectively with prospects and customers.

As part of the Sales Technology team, within our Global Digital Sales GTM organization, your work will directly impact open rates, progression velocity, and conversion performance across the Business Development, Digital Sales, and Enterprise Sales teams. By aligning people, processes, and technology around a content experience that truly works, you will improve our customer satisfaction and sales productivity, contributing directly to ServiceNow’s ambition of becoming a $30B+ business.

Key Responsibilities

• Own the end-to-end business development and sales content governance within the Global Digital Sales organization, ensuring accuracy, consistency, and alignment with go-to-market priorities.
• Partner with Product Managers to design and manage a structured framework that maps content to personas, sales stages, products, and buyer journeys.
• Implement AI-assisted tagging and recommendation capabilities to power self-service and in-context content delivery.
• Partner with product marketing, field marketing, product, enablement, and partner teams to streamline content creation, curation, and retirement processes.
• Help develop and revise the content used in all business development and sales execution processes and technologies by the Global Digital Sales Organization.
• Collaborate with Technology and Ops to integrate content into sales workflows and platforms (e.g., CRM, Outreach, Mural, Adobe, Canva, Synthesia, etc.).
• Analyze content usage and performance metrics (e.g., open rates, progression, and conversion) to continuously optimize strategy.

A Day in the Life

You might kick off your morning auditing a new content drop to ensure metadata and AI tagging align with existing taxonomies. Midday, you'll host a working session with Enablement and Product Marketing to align on messaging for a new product launch.

Later, you'll partner with the Technology team to refine how content surfaces within a guided selling experience within our Outreach and CRM platforms.

In the afternoon, you review analytics dashboards and prepare a report highlighting which content assets contributed to the highest progression and win rates, using these insights to refine content recommendations.

Qualifications

Ideal Candidate Profile

• Passionate about delivering content experiences that enable sales success at scale.
• Experienced in content strategy, governance, and enablement in complex, matrixed environments.
• Data and outcome-oriented, with a strong understanding of how content drives open rates, engagement, and conversion.
• Deeply collaborative and customer-focused; thrives on solving user needs with smart systems.
• Energized by building systems that bring together AI, automation, and great content design.
• Bias for action with a focus on measurable impact and adoption.
• Curious, self-learner, autonomous, and team player.

Qualifications

• 6+ years in sales content management, enablement, product marketing, or a related function in a SaaS or B2B tech organization.
• Proven experience with content governance frameworks and enablement ecosystems (e.g., Highspot, Seismic, etc.).
• Demonstrated ability to integrate content strategy with sales workflows and technology platforms.
• Experience with the Outreach platform is desira