Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Digital Product Manager Sr. within PNC’s MarTech and Digital Experience organization, you will play a key role in shaping the future of PNC.com—our enterprise digital storefront. This role may be based in Pittsburgh, PA, Cleveland, OH, or Birmingham, AL.

The position serves as a strategic digital experience leader and Retail Banking representative during our endeavor to continue to transform PNC.com as best in class digital platform for our clients.

What You’ll Do:

You will act as a strategic partner for between our MarTech team and Retail Banking, helping guide how consumer banking experiences are envisioned, designed, and delivered on PNC.com. Working closely with Marketing, Design, Technology, Line of Business partners and digital agency, you will focus on defining what experiences should be built and why, ensuring alignment with customer needs and enterprise strategy.

You will contribute to the reimagining of PNC’s digital experiences and the underlying capabilities that power them, helping shape decisions during updates to PNC.com and the ongoing evolution of the platform.

Key Responsibilities:

•Represent Retail Banking throughout the discovery, planning, and design of PNC.com enhancements.
•Partner with Marketing and Line of Business leaders to:
o Identify strategic and scalable use cases for digital experiences and personalization.
o Ensure Retail priorities are clearly articulated and reflected in enterprise digital decisions.
o Identify competitive gaps that can be closed
•Translate business objectives into end‑to‑end digital journeys, guiding and identifying how Adobe Experience Manager delivers meaningful, personalized experiences.
•Collaborate with Design and Development teams to ensure digital experiences deliver on strategic intent, not just functional requirements.
•Apply design thinking, test‑and‑learn methodologies, and performance analytics to evaluate experience effectiveness and drive continuous improvement.
•Leverage customer insights, analytics, and market trends to inform recommendations and influence experience roadmaps.
•Facilitate intake, briefing, and alignment conversations, ensuring clarity across a diverse set of stakeholders.
•Ensure digital experiences meet operational, regulatory, and risk requirements in partnership with governance teams and can be executed at scale.


What You’ll Bring:

•A strategic mindset with the ability to connect marketing goals, customer needs, and digital technology to unlock business value.
•Strong written and verbal communication skills, including the ability to clearly articulate ideas, recommendations, and tradeoffs to senior stakeholders.
•Comfort operating within a matrixed organization and influencing without direct authority.
•High level of organization and attention to detail, balanced with the ability to operate effectively in ambiguous environments.
•Analytical orientation with the ability to interpret performance data and translate insights into action.
•Customer‑centric perspective with an understanding of Retail Banking priorities and customer journeys.


Leading Candidates Will Have:

•Experience in digital marketing, digital product management, or experience strategy.
•Familiarity with Adobe Experience Manager and the broader Adobe ecosystem.
•Experience leading or contributing to cross‑functional initiatives spanning design, technology, and business partners.
•Comfort using data and insights to make informed, strategic recommendations.
•Experience supporting or participating in large‑scale digital transformations.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

 

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Supports and executes digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices.
• Completes analysis of digital experience