Shape & Create - And make it happen!

The Villeroy & Boch Group with its Ideal Standard brand is one of the world's leading manufacturers in the ceramics and lifestyle sector. With our innovative and stylish products from the Dining & Lifestyle and Bath & Wellness segments, we have been creating moments and rooms to feel good in since 1748. Our success is based on the passion, design expertise and innovative strength of our more than 13,000 employees in 42 countries.

Want to become part of us? #shapeandcreate

Digital Marketing and Brand Building Specialist

Villeroy & Boch is one of the world’s leading brands for ceramics and lifestyle. With our innovative and stylish products from the areas of Bath & Wellness and Dining & Lifestyle, we have been creating feel-good moments and spaces since 1748. This year, Villeroy & Boch celebrates its 275th anniversary of “Creating Homes Together”.

With 7,500 employees in 125 countries, the company’s US headquarters is located at Monroe Township, New Jersey. Alongside our distribution center, our offices house our Sales Operations, Marketing, Customer Service, Purchasing and E-Commerce teams.

We are currently seeking our newest innovator to join our dynamic Marketing team who combines analytical skills and has a passion for brand building tactics.

About the job

• Develop, implement, track and optimize our digital marketing campaigns across all digital channels.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Together with Communications and PR team Initiate and lead top Influencer-focused events to drive Brand Building in NA market (up to 3 events annually).

Villeroy and Boch’s Digital Marketing and Brand Building Specialist, will support new initiatives that drive sales growth and market share of the North America DTC business. This position plays a leading role in the management of channel marketing and analytics, including email marketing, Paid Social campaigns, Paid Google campaigns, Affiliate, Macy’s Inc and other external Ecomm businesses.

The Digital Marketing and Brand Building Specialist will partner and collaborate daily with HQ Performance Marketing team and US Ecomm and Communications teams to optimize paid channels and lead Brand Building strategies. The Digital Marketing and Brand Building Specialist’s primary objective will be to increase high quality site traffic direct and paid and meet sales objectives, as defined by the Senior Marketing Manager, NA.

Tasks And Responsibilities (to include, but not limited to):

Digital Marketing:

Owner of Google, Bing, Meta, Macy’s Inc Paid, OTT/TV, Affiliate, Retargeting channels: alongside Agency partners responsible for growth, budget, planning, strategy, execution, and reporting. Report on all site performance KPIs weekly (SEO, Direct, Email & Paid Channels) and conduct channel contribution analysis (monthly, quarterly, and annually), including site functionality, path to purchase, and customer journey for budgeting, forecasting, and goal planning in collaboration with local and HQ teams. Lead bi-weekly Agency meetings, briefs and asset management to drive strategies and ensure performance alignment. Work closely with Communications Specialist to support main and local Collections launches. Collaborate with HQ media and marketing team to ensure creative sequencing and phasing is aligned. Analyze performance of marketing assets and ensure all launch assets enhance opportunity for conversion and are delivered on time for strongest sales opportunity. Customer Journey Mapping: Design, build, and optimize CRM journeys with personalized messaging, triggers, and automation to deliver a delightful experience that drives engagement and conversion (where applicable) Work on the quarterly and annual strategy to optimize and achieve sustainable growth across every channel of communication.

Brand Building:

This role will be instrumental in helping Marketing team with amplifying brand awareness, driving consumer engagement, and building a strong brand reputation within the tableware and lifestyle space.

• Strategy & Planning: Alongside Marketing team help to develop and implement a comprehensive community and influencer engagement aligned with overall brand objectives, marketing calendar, and key product launches.
• Event Management: Oversee relationships with external PR and influencer agents to execute Brand Building events, providing clear direction, managing budgets, and ensuring seamless event execut