Sr. Director, Head of Creative, Mobile Experience

Position Summary

Based in Plano, TX

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

Reporting to the Vice President of Mobile Marketing, the Senior Creative Director, Head of Creative Studio will be a visionary creative leader for the Mobile business in the US, reinvigorating the Samsung brand as a desired choice across the entire portfolio of smartphones, tablets, PC and wearables. This pivotal role requires an individual with a strong passion for storytelling, a keen eye for design, a deep understanding of the US and global culture, a tireless drive for creative excellence and innovation to challenge the status quo.

This senior creative leader will lead the internal team and external agency partners to spearhead development of impactful creative strategies and concepts that will challenge the status quo of the US mobile market and effectively elevate and differentiate the Samsung mobile brand across ALL marketing channels, programs and creative formats.

The leader will be responsible for leading development and execution of the creative vision for the Samsung he Galaxy mobile brand in the US, creative strategy for key marketing channels and initiatives from Paid Media and Social and Influencer and Partnerships, development and production of creative assets for all channels, and ensuring brand and creative consistency and alignment with Retail, external partners (Carriers, National Retailers) and B2B.

You are a progressive influencer, equally comfortable “thinking big and bold” and prioritizing strategic initiatives as well as focusing on the day-to-day creative operations and execution. You are fluent in the fundamentals of creative production across advertising, owned creative and global asset localization, with a healthy experience set across agency and client side work.

Equal parts visionary leader, coach, business partner, negotiator, you have extensive experience leading through influence and managing multiple stakeholders, ideally within a complex, globally-matrixed organization. You have a track record of leading through various stages of growth: building, developing and managing a team and creative and production agency partners through marketing governance and project management.

We are on a mission to change the game in the US, boldly positioning Samsung as a desired, culturally relevant brand within the mobile category. You are a change agent who will help bring this ambition to life, navigating complexity, chaos, organizational nuances.

Skills and Qualifications

CREATIVE VISION AND LEADERSHIP

* Translate global creative vision for the Samsung Galaxy brand into the culturally relevant creative vision for the US market, in partnership with SEA MX Product & Brand Marketing leadership.

* Identify the right balance and role of “launches” (led by global marketing team in Suwon) and always-on creative for the US market. Drive consistency of the creative strategy and execution across both.

* Partner with the global marketing team (Suwon, Korea) to influence creative strategy, concepts and development of global creative to be US-centric and US-first (US is >30% of the global mobile business).

* Lead creative discussions with the global marketing team in