Job Description Summary

The Senior Director, Product Marketing (MMS) leads the global product marketing vision and global launch strategy, builds organizational capability, and drives cross‑functional launch excellence to achieve commercial outcomes. It requires extensive medtech commercialization experience, strong strategic and financial acumen, and exceptional executive communication skills.

Job Description

We are the makers of possible ! 

  

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

The Senior Director, Product Marketing, MMS provides strategic leadership for MMS product marketing across multiple products/categories and regions. This role sets long‑term vision, portfolio strategy and investment priorities; builds organizational capability; governs launch excellence and performance; and serves as senior spokesperson for value propositions—ensuring compliant, high‑impact execution in partnership with Platforms, R&D, Regulatory, and Regions.

Responsibilities:

Strategy, Portfolio & Investment:

• Set the multi‑year product marketing vision and global launch strategy aligned to BU objectives; prioritize bets and allocate budgets to maximize ROI.
• Own category‑level positioning architecture and integration with brand/commercial strategies; ensure global consistency with regional flexibility.
• Sponsor business cases and funding for transformational initiatives; steward P&L impact, risk/mitigation, and stage‑gate governance.

Organization Leadership & Capability:

• Build and lead a high‑performing product marketing organization; define operating model, roles, processes and development paths of the Product Marketing team.
• Drive capability building (insights, messaging, claims governance/Veeva, omnichannel excellence) and institutionalize best practices.
• Establish succession plans and performance systems; recruit, develop and retain diverse talent consistent with BD Leadership expectations.

Launch Excellence & Market Outcomes:

• Govern cross‑functional launch excellence across Regions; ensure stage‑gate discipline, KPI attainment and post‑launch optimization.
• Define enterprise‑level measurement and dashboards; lead quarterly/annual performance reviews and course‑correct to deliver commercial outcomes.

Compliance, Labeling & External Representation:

• Provide executive oversight for AdProm/MLR approvals and Labeling Impact Assessments (LIAs); ensure compliance, risk management and brand consistency.
• Serve as senior spokesperson for product value propositions with customers, KOLs and partners, in coordination with Medical and Commercial leadership.

Stakeholder Influence & Cross‑Functional Partnership:

• Partner with Platforms, R&D, Regulatory, and Regions to align portfolio choices with clinical and commercial imperatives.
• Communicate strategy, trade‑offs and recommendations to executive leadership; influence decisions across geographies and functions.

Qualifications:

• Bachelor’s degree required; MBA or Master’s strongly preferred.
• 15+ years in product marketing/medtech commercialization with proven leadership of multi‑market portfolios and organizations.
• Track record of delivering measurable commercial outcomes, building capabilities and navigating complex matrix structures.
• Adept at managing compliance risk while enabling speed.
• Advanced financial fluency (P&L ownership, pricing, investment cases) and executive communication/presentation skills.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.  

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare i