Manager, Global Insights

Wasserman is a leading marketing, management, representation and sales business that serves talent, brands and properties on a global scale. We operate at the epicenter of sports, music, entertainment and culture, empowering clients, igniting passions and inspiring fans worldwide.

Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.

Headquartered in Los Angeles, Wasserman's presence spans 27 countries and more than 65 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.

Wasserman is looking for a manager who will be responsible for supporting the development of existing and new products and capabilities across all Wasserman divisions including Next Gen, Brands and Properties, Laundry Service, Cycle, and Music. The candidate is expected to lead data analysis efforts and serve as a research expert to the broader team and organization. Under the guidance of a senior leader, he/she will manage project workstreams from start to finish, serve as a liaison to various stakeholder teams, and create structure in a space that is not yet fully developed. Creatively solving client challenges across the company, the ideal candidate is comfortable working in a dynamic environment that requires them to toggle between various capabilities and expertise as they support a rotating roster of stakeholders.

Responsibilities

Custom Audience Research (40%)

• Conduct quantitative and qualitative market research to enhance our understanding of target audiences (e.g. Gen Z, Gen Alpha, high-net-worth) and shape insights into actionable recommendations for reaching and resonating with these consumers.
• Explore and deliver new research alternatives in the quantitative and qualitative spaces (methodologies, vendors, etc.)
• Work in collaboration with Wasserman Next Gen to evolve their custom research capabilities – not limited to but including productization of the annual Gen Z Census.
• Design, execute, and analyze monthly surveys to keep pulse on industry trends and support new business pitches
• Design and oversee building of a dashboard or other deliverable to share results of trend surveys across the organization. Serve as primary point of contact in scaling use across departments and providing training as needed.
• Serve as a team liaison to the Wasserman custom research council – participating in monthly calls and contributing where appropriate – ensure we continue to enhance our capabilities.

Talent Partnerships and Audience Intelligence (40%)

• Analyze audience data across social media, syndicated research databases, broadcast/streaming viewership, and box office sales for Wasserman television and film talent to better understand their global audiences and optimize fan engagement. This includes, but is not limited to, demographics, geography, interests/passion points, social following and engagement, popularity vs. competitors.
• Execute market landscape research and whitespace analyses to identify partnership opportunities for talent
• Ideate partnership platforms for talent inclusive of creative concepts, categories to explore, campaign elements, and brand thought starters. Be able to support all recommendations with data.
• Leverage data to craft compelling partnership and investment stories around our clients to support business pitches.
• Assist with researching and evaluating new data tools to fill knowledge gaps

Artist Growth and Retention Support (10%)

• Support music audience research by analyzing data across social media, streaming platforms, and syndicated research databases for Wasserman music artists to understand their global audience and develop growth strategies (e.g. new markets worth pursuing, partnership ideas, fan engagement avenues).
• Support music agents with other ad-hoc research requests as needed.

General (10%)

• Identify opportunities to support and scale capabilities to other areas of the company via research and data analytics.
• As assigned, assist in business development RFP or RFI responses related to insights spanning the organization.
• Oversee company-wide partnership impact benchmarking Tableau dashboard – updating current version, developing next iteration and gaining adoption by organization.
• Provide regular status updates to team on initiatives you are leading.
• Support additional existing and new team initiatives as the emerge.

Requirements

• Minimum of a