Manager, Global Live Services Marketing - Sports

Who We Are:

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

**This position can be based in Los Angeles, CA (remote) or Novato, CA (3 days/week).

What We Need:

Reporting to the Senior Director, Global Live Services Marketing, the Live Services Marketing Manager will work alongside our cross functional teams and support live services marketing efforts across our sports products.

Live Services is an important part of the business at 2K, this role acts as a brand advocate for Live Services Marketing and ensures content delivered across all marketing channels drives value for our players and the brand.

What You Will Do

• Collaborate with teams across the 2K publishing organization including Marketing, Commercial, Creative, Demand-Generation and Social to ensure that content is communicated and shared in a timely fashion
• Develop marketing briefs that can be used to create content for our owned, paid, and earned marketing channels
• Review, provide feedback and approve creative to support campaigns driving engagement across key game modes
• Utilize learnings to inform and support the creative approach to reach KPIs across platforms and campaigns
• Maintain a content marketing calendar for marketing channels to ensure updates are effectively communicated and all cross-functional teams have visibility into upcoming campaigns
• Review organic and paid campaign performances and make asset optimization recommendations
• Work closely with international teams, ensuring they are on board with global plans
• Research and analyze best practices for Live Services Marketing across competitors, including playing games (console, mobile, pc, etc) and identifying ways the games communicate with it’s players and how this ties to the out-of-game marketing experience
• Bring new and big ideas to the table, as well as collaboratively build on others’ concepts to deliver game engagement and build passion for our games

Who We Think Will Be a Great Fit:

• Deep understanding of player lifecycle, journey building and personalization
• Obsessed with positive player experiences, content/copy, and accuracy across all player touch points
• Extremely organized and detail-oriented, able to simultaneously manage multiple projects end-to-end to meet objectives and deadlines with meticulous attention to detail
• Proven ability to translate data and player insights into successful engagement strategies
• Ability to interpret, articulate, and present campaign analytics to various stakeholders
• Flexible and willing to perform other tasks as assigned
• Experience working with 3rd Party agencies/partners
• Knowledge of the latest platforms and technologies and desire to identify opportunities for strategic brand involvement
• Enjoy creative thinking and are happy to collaborate within a team and across an organization
• A willingness to roll up your sleeves and get things done

What Skills Are Needed:

We are looking for a GOOD human with a collaborative working style.

• 3-5 years of experience in developing and executing end-to-end live service marketing campaigns, including paid media, social, email, push notifications, and in-app/game messaging
• Passion for content creation, planning, and delivery
• Experience with paid media campaigns and measurement
• Mobile games marketing experience a plus
• Love of sports and vid