Vice President, Customer Marketing & Advocacy

At J.P. Morgan, our clients are our greatest advocates. They use our solutions to spark innovation, transform their businesses, and create meaningful impact for their own customers. By celebrating these stories, we not only honor their success but also highlight the value of partnership and the transformative power of payments across industries.

As a Customer Marketing & Advocacy Vice President within JPMorgan, you will lead customer-centric marketing initiatives for our Payments business. In this role, you will shape and execute programs that elevate the voice of our clients, strengthen relationships, and drive advocacy across our global suite of Payments solutions. You will have a proven track record of designing, scaling, and measuring customer marketing and advocacy programs that drive both client engagement and sales impact. You excel at working within a matrixed organization to align cross-functional teams, applying best-in-class marketing practices, and championing the client’s voice to influence strategy, storytelling, and performance at every stage of the journey.

Job responsibilities:

• Develop and execute customer marketing and advocacy strategies designed to drive satisfaction, retention, and revenue growth.
• Lead programs that strengthen client relationships, including customer advisory boards, feedback programs, and advocacy campaigns.
• Oversee the creation of targeted marketing campaigns, compelling content, and high-impact events that highlight client success and promote product adoption.
• Partner with Product, Sales, and Client Services teams to align marketing efforts with business objectives and evolving client needs.
• Establish, drive, monitor, and report KPIs to measure the effectiveness of customer marketing and advocacy programs, providing actionable insights to senior leadership.
• Manage agency partners in the development and execution of marketing plans, ensuring effective use of budgets and resources.
• Build and refine repeatable processes, best practices, and playbooks to standardize and elevate customer marketing and advocacy efforts.
• Own marketing budgets and develop business cases that support client engagement and growth.

Required qualifications, capabilities, and skills:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 7+ years of experience in B2B marketing, customer advocacy, or customer experience, ideally within payments, financial services, or technology sectors.
• Demonstrated success in developing and executing scalable customer marketing and advocacy programs.
• Strong leadership skills with experience managing teams and cross-functional stakeholders.
• Exceptional communication, presentation, and interpersonal skills.
• Skilled storyteller with a customer-obsessed mindset and the ability to translate complex business strategies into compelling narratives.
• Experience in content strategy development, including creative brief writing, proposal review, and production oversight.
• Ability to translate business strategies into actionable marketing initiatives.

Preferred qualifications, capabilities, and skills

• MBA.
• Proven project management skills with the ability to organize, prioritize, and manage multiple initiatives in a fast-paced environment; experience with Workfront is a plus.

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a hig