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Manager, Group Member Marketing

Lyra Health
UKRemotefull_timeVerifiedPosted 1 May 2023

About the role

About Lyra HealthLyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, 10 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.
About the Role
Lyra Health is looking for a collaborative and seasoned team leader and marketing professional to serve as the Group Manager on Lyra’s Member Marketing team, reporting to the Director of Member Marketing.
 This individual will be energized by helping Member Marketing Managers serve Lyra’s growing customer base to meet their diverse launch marketing and engagement needs, build relationships across the GTM organization, and deliver results. You should be a skilled people manager, passionate about care and culture keeping, highly organized, detail-oriented, and resourceful. You will excel in this role if you’re comfortable coaching teammates, growing a function, helping to scale programs to meet customer needs, and experienced in B2B and B2B2C marketing within the employer benefits space.

Responsibilities

  • Lead and develop a team of high-performing Member Marketing Managers.
  • Serve as an internal coach to direct reports reporting on engagement, escalation management, and strategies to help the team meet their goals.
  • Accountable for tracking and reporting that direct reports are on-track for targets in accordance with department goals. 
  • Able to appropriately support teammates with challenges, elevate risks, and identify trends across managing reports.
  • Identify and leverage proven best practices for the betterment of the team, members and customers as it relates to engagement.
  • Partner with the Member Marketing Director, Member Marketing Operations Manager, Lyra’s Creative Design and Marketing Operations teams to manage key initiatives to scale processes related to serving customer’s design needs.
  • Works with Member Marketing Director and GTM enablement partners on identifying and building out team training and development enablement opportunities.
  • Serve as a representative of the Member Marketing department in late-stage prospect meetings and assist in coordinating content.

Qualifications

  • 5+ years of work experience in a high-growth, fast-paced environment; experience leading Marketing, account-based teams, or other similar teams.
  • Ability to effectively organize and manage multiple company initiatives and proven ability to positively influence peers.
  • Excellent listening and communication skills both verbal and written, with an emphasis on quickly gaining trust; can build relationships at all organizational levels both externally and internally. 
  • Ability to communicate effectively with senior management. 
  • Experience with tools such as Jira, digital asset management tool systems, Salesforce and Tableau. 
  • Takes initiative to create and define scalable processes where it is lacking. 
  • Passion for mental health and changing the healthcare landscape.
We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age (40 or older), disability,  genetic information or any other category protected by law.

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Company

Lyra Health

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