Chief Sales Officer

TriSMART Solar is one of Texas's leading residential and commercial solar companies, providing smart, sustainable energy solutions to thousands of homeowners and businesses. As we continue our growth journey, we are expanding our focus beyond solar into storage, roofing, and backup generators.

We are seeking a dynamic, growth-oriented Chief Sales Officer (CSO) to lead, scale, and elevate our direct, virtual, and dealer sales channels, while also empowering our existing sales leadership team to reach new levels of success.

Position Overview:

The Chief Sales Officer will be responsible for leading and expanding TriSMART’s door-to-door, virtual sales, and dealer network initiatives. This role demands an exceptional leader who can recruit, train, mentor, and scale both people and systems across multiple sales verticals. Creating, and executing sales forecasts by market by channel is the underlying accountability for this role.

Additionally, this role emphasizes working collaboratively with our current sales leadership — helping them grow personally and professionally, removing barriers to their success, and expanding their individual and team impact across the organization.

Preference given to candidates based in or willing to relocate to Houston, TX.

Key Responsibilities:

Sales Leadership & Execution

• Lead and scale all door-to-door, virtual, and dealer channel sales operations for solar, roofing, and backup generators.

• Build high-performing teams across markets while ensuring cultural alignment with TriSMART’s values.

• Design and implement strategies to drive aggressive revenue, profitability, and customer acquisition targets.

• Maintain strong, visible leadership presence with sales teams through field visits, calls, and leadership development sessions.

Empowering Current Sales Leaders

• Work hand-in-hand with TriSMART’s existing Regional Managers, Vice Presidents, and frontline sales leaders.

• Identify growth opportunities for individual leaders and implement coaching and support systems to maximize their impact.

• Create a culture of collaboration, accountability, and empowerment throughout the sales organization.

• Remove obstacles, streamline communication, and provide the tools and resources leaders need to thrive.

Recruiting, Training, and Team Development

• Design and oversee programs to recruit, onboard, and train sales representatives and dealer partners.

• Build scalable training platforms for new hires, experienced reps, and sales leadership development.

• Instill a culture of learning, resilience, and elite performance.

Dealer Network Growth

• Build and expand TriSMART’s Dealer Program by recruiting and enabling a network of high-quality partners.

• Launch onboarding, sales enablement, and support initiatives to ensure dealer partner success.

• Maintain strong relationships with key dealer accounts and drive dealer channel sales performance.

New Business Vertical Expansion

• Launch and scale new sales verticals including roofing and backup generator divisions.

• Equip teams and dealers to successfully cross-sell multiple home improvement solutions.

• Identify bundling opportunities to maximize customer value and company revenue.

Sales Operations, Performance, and Analytics

• Develop and manage KPIs, dashboards, sales forecasting models, and performance reports.

• Optimize CRM and sales tech stack utilization to improve team effectiveness.

• Regularly assess team performance and adjust strategies to maintain momentum and growth.

Culture Building and Representation

• Be a champion of TriSMART’s values: Integrity, Connection, Teamwork, and Respect.

• Represent TriSMART Solar at conferences, trade shows, dealer events, and industry forums.

• Foster a winning, purpose-driven culture that attracts and retains top talent.

Qualifications:

• 7+ years of executive sales leadership experience in direct sales, channel sales, or dealer sales.

• 5+ years of leading door-to-door, inside/virtual, and/or dealer network teams.

• 3+ years of generating 150MM or more in annual solar sales revenue (approximately 4,000 annual solar installations)

• Solar, roofing, generator, or ho