Local Impact Marketing Lead-Firmwide Impact Marketing & Communications

The Firmwide Impact Marketing & Communications Team (FIMC) is leading JPMorgan Chase’s strategic approach to proactively tell a sustained and coordinated story about its business, economic, and community impact nationally, locally, and internationally. This team uniquely brings to life a 360-degree suite of marketing and communication tactics, engaging Corporate Responsibility, Sustainability, Human Resources, and the firm’s major lines of business to amplify community investments, public policy engagement, client stories, and broader impact communications.

As a Local Impact Marketing Lead on the Firmwide Impact Marketing and Communications team, you will lead the end-to-end development and execution of marketing efforts aimed at improving JPMorgan Chase’s brand reputation among key audiences in strategic local markets across the United States. You will report to the Head of Local Impact Marketing and work with a team of local marketing and communications professionals to reinforce how JPMorgan Chase powers economic growth, uplifts communities, champions opportunity, and is a great place to work. You will have a self-starter mentality and possess strong analytical, strategic, verbal, and written communication skills, along with a deep understanding of the multiple verticals within marketing. You will be a natural driver of collaboration, with robust experience bringing multiple partners together to define and achieve common goals and objectives.

Job responsibilities

• Understand brand reputation drivers, audience priorities, competitive landscape, market challenges/nuances, and industry elements with implications for FIMC’s objectives and efforts.
• Work with Communications colleagues to deliver articulation of project objectives, challenges, relevant insights, messaging priorities, and proposed plans.
• Write inspiring creative, research, and media briefs informed by broader strategy – serve as a key connector and integrator across practices.
• Develop and implement a holistic measurement and optimization approach, working with partners to interpret and package results and incorporate learnings.
• Partner with internal Brand, Media, and Insights teams, as well as external vendors and agencies, to deliver integrated marketing campaigns and creative content development across paid and owned channels.
• Serve as overall end-to-end project manager and lead of defined markets by managing holistic timelines, Legal and Compliance reviews, budget allocation, and other operational needs.
• Drive day-to-day delivery of tactical plans, determine and drive necessary meetings and cadence for leadership and executive updates.
• Demonstrate a risk and control mindset, ensuring adherence to firmwide and FIMC processes.
• Serve as the marketing key point of contact for business partners and key stakeholders.
• Develop curated “roadshow” materials for socialization and alignment of strategy, plans, and results.
• Inspire synergy with broader FIMC and lines of business workstreams, forging connection points and thinking creatively and strategically to advance new marketing ideas and initiatives.

Required qualifications, capabilities, and skills

• 7 plus years of relevant experience in marketing strategy development and execution, consulting, or other similar roles.
• Experience in Impact/Brand Reputation marketing, B2G marketing, public affairs, or other similar focus areas.
• Demonstrated career experience in integrated strategy development and execution – ideally involving channel and communications planning, content strategy, and full-funnel paid media planning.
• Understanding of the creative development process, with knowledge of marketing channel-specific creative strategies and solutions across video, social, digital, sponsorship, and experiential activations.
• Demonstration of successful agency and/or content vendor engagement experience.
• Strong analytical capabilities coupled with the ability to identify issues, gather and analyze data, obtain consensus, and implement change.
• Well-developed organizational skills to manage multiple projects and priorities. Must be self-directed, proactive, high energy, detail- and results-oriented.
• Experience working cross-functionally, collaborating with team members across business and staff areas at all levels - achieving goals without direct control over all resources.
• Strong written and oral communication skills, including the ability to synthesize “the story” for executive-level audiences and adjust communication and style based on different audiences and agendas.
• A track record demonstrating a high level of personal initiative, setting and achieving challenging goals, and demonstrating entrepreneurial leadership.

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